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6 Guiding Principles for Effective Product Discovery

Product Talk

In this context, solutions aren’t product solutions, but rather internal programs and processes that effect change within the organization. I realized that they perfectly summarized what matters to me in discovery, so I decided to share them with you. We can’t get very far in discovery if we don’t know who our audience is.

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Don’t Use Generative AI to Replace Discovery with Real Humans

Product Talk

I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.

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30 Steps to Mobile App Launch

Alchemer Mobile

According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. Now it’s time to put your app and positioning to the test. It’s marketing. The bad news? The good news?

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A Conversation with Petra Wille: My Approach to the Continuous Discovery Habits Community

Product Talk

. – Tweet This I was very intentional about including the word “habits” in my book title, Continuous Discovery Habits , because I wanted to emphasize the fact that anyone can make small changes in their behavior to get better at discovery. Overview of the Continuous Discovery Habits Community: What Is It and Who Participates?

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Six guidelines for successful prototype testing

Userzoom

I’ve run usability testing for over eight years now, and I keep reviewing prototypes that are quite limited. Despite that, some professionals new to UX research expect many insights to validate the design hypothesis based on just a few pages. Testing prototypes at an early stage and failing fast is excellent.

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Priority Starts at the Top

Folding Burritos

I talk to a lot of PMs and I ask them (and everyone who subscribes to my newsletter) the same question: what’s your biggest struggle as a Product Manager? Having put together a fairly popular resource on product prioritization methods, I would’ve hoped the situation to be different. Well, th at’s the role of a product strategy.

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Feedback Loops Help When to Centralize or Decentralize Product-Based Decisions

Johanna Rothman

Here, I assume you want multiple releases for your product. That means you will make different product-based decisions at different times. Consider the Continuum of Feedback Loops and Decisions. Product owners might want to change the roadmap as often as every 1-10 days, but I don't see that often.