The Product Guy

MAY 30, 2019

Hypotheses are only useful if we test them (with customers), to validate or discard them. As an example, our problem statement could be: Customers encounter a series of friction points when embarking on a shopping journey in a large supermarket. The problems to solve: customer impact and business impact.

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User Testing Product Research Customer Experience Data Visualization 384

The Product Guy

FEBRUARY 13, 2020

Firstly, Jeff as a new umbrella brand for all the new services will be providing to our customers; Secondly, a new business line called Beauty Jeff was opening the very first venue in Argentina. For product leaders, that means taking a step back to build a team that can be customer-centric and deliver ongoing innovation to the market.

Product Research 471

Product Research Onboarding KPIs Reporting Tools Feedback Software 471

Intercom, Inc.

JULY 1, 2020

Today, customer expectations are at an all-time high. A proactive customer support approach is the key to regaining control. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. What is proactive customer support?

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User Friction Outbound Customer Experience Customer Feedback 239

Intercom, Inc.

FEBRUARY 25, 2021

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.

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Customer Experience User Friction User Testing Customer Feedback 211

Product Talk

JULY 8, 2020

As you collect customers’ stories, you are going to hear about countless needs, pain points, and desires. Our customers’ stories are rife with gaps between what they expect and how the world works. Each gap represents an opportunity to serve your customer. But our job is not to address every customer opportunity.

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User Friction Customer Experience Product Research Data Visualization 353

Product Talk

MARCH 12, 2025

You might be tempted to try to guide your customer back to talking about your current outcome, but that doesnt necessarily work. Sometimes this conversation helps you uncover nuance in the customers context that you werent previously aware of. In this post, well share both advice from the community and Teresas take on the topic.

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Feedback Software KPI User Testing User Friction 136

The Product Guy

DECEMBER 6, 2018

After every discussion with customers, sales, service, leadership and my colleagues, I was left with a laundry list of problems that needed my attention. As a product manager, my goal is to ensure customer satisfaction, long term success of my product and contributing to the success of my organization.

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Reporting Tools Customer Experience Product Management Product Manager 350

Product Innovation Educators

MAY 22, 2023

His answer intrigued me because it identified a clear pain point that isn’t getting enough attention. As the title of this episode conveys, our discussion will weave together topics for aligning customers’ needs and business strategy. We had a lot of feedback from focus groups and call centers.

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Feedback Software User Testing User Friction Customer Experience 254

Userpilot

MARCH 9, 2025

What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.

Research Software 83

Research Software User Testing Analytic Tools Feedback Software 83

Product Innovation Educators

OCTOBER 16, 2023

It’s an organizational issue—moving quickly to beat competitors and keep up with changing customer preferences. When companies take the time to design products that match what the customer needs, profits soar, customer satisfaction (and retention) soars, and employee satisfaction gets a nice uptick too.

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User Testing Product Research Customer Experience User Friction 285

Product Talk

MAY 5, 2021

This style of working also often results in designers and engineers working as what Marty Cagan of Silicon Valley Product Group calls “mercenary teams” instead of “missionary teams.”. They interview customers together. This is why so many projects end up over budget, under scope, and late. Tweet This. Tweet This.

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Product Research User Friction Software Engineering Engineering 334

Product Talk

JUNE 2, 2021

It starts with focusing on the customer. The team isn’t likely to reconcile their personal preferences about what they should build, but they can find alignment by developing a shared understanding of what their customers need and want. They need to test their understanding by interviewing customers together.

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User Friction Entertainment Product Research Customer Experience 276

Product Talk

OCTOBER 6, 2021

Recently, Hope Gurion walked through three scenarios where she argued teams might benefit from including customer segments on their opportunity solution trees. Scenario 1: Uncovering Potential Customers. Finally, the key insight that this team learned was that customer satisfaction across all three roles does not drive retention.

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User Friction Customer Experience Customer Feedback Software Review 267

Product Talk

JUNE 19, 2024

But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Discovering unmet customer needs, pain points, and desires—AKA opportunities. The opportunities represent customer value.

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Generative AI Product Research Feedback Software Analytic Tools 296

The Product Guy

SEPTEMBER 12, 2019

The problem with asking people to explain the processes and pain points they have within the B2B space is that, at its most basic, you’re asking someone how they do their job and people are a little too used to talking about this to think about it creatively without prompting. Make discovery memorable. Promote Higher Order Thinking.

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Product Research Data Visualization Reporting Tools Product Management 329

The Product Guy

FEBRUARY 27, 2020

The kiosks help thousands of customers by providing valuable information and generate a significant portion of the revenue for the company. Throughout the mentorship with the Product Group, I learned from my mentor the various aspects of product risks and how to address and adapt to various product risks. .

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User Testing Weak Development Team Product Research Customer Experience 419

Product Talk

APRIL 20, 2022

Sally and Jim are equipped with a clear customer segment profile—first-time podcasters—and a clear value proposition—help them grow their podcast audience. Sally and Jim might set the following directional outcome: increase the average audience size for our podcast customers. Sally and Jim don’t have any customers.

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Product Research Startups User Testing User Friction 289

Userpilot

DECEMBER 18, 2024

Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. But over time, customer needs evolved. I will discuss why in just a second.

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Data Visualization Analytic Tools Research Software User Testing 105

Product Talk

DECEMBER 6, 2023

Why does the outcome focus on business value and not customer value? Why can’t you just generate opportunities from what you know about your customers? How do you represent customer segments on an opportunity solution tree? What if you are being asked to deliver more than one outcome? How do you find opportunities?

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Data Visualization Product Research Analytic Tools Research Software 316

Intercom, Inc.

MARCH 18, 2021

In previous episodes, we’ve talked about how customer feedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. Or rather, two – conversation topics and custom reports. I mentioned at the start our company values: obsessesing over our customer success. Thomas: Awesome.

Data Visualization 211

Data Visualization Reporting Tools User Testing Customer Feedback 211

The Product Guy

SEPTEMBER 12, 2017

A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Whether you consider your user base in light of market research or user research, both of these kinds of researchers use the patterns they discover to form personas. Why bring this up?

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Research Software User Testing Analytic Tools Product Research 273

Product Talk

APRIL 21, 2021

Facebook has come under fire for a wide range of problematic outcomes, including the proliferation of hate groups. We saw in 2020 Facebook get hammered for their role in spreading misinformation and for their role in supporting hate groups. Design with your customers, design with your constituents, not for them. Tweet This.

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Product Research User Testing Research Software Analytic Tools 325

Userpilot

NOVEMBER 29, 2024

Teams can use Fullstory’s session replay to: Identify frustration signals like rage clicks or dead clicks to uncover UX pain points. Track and analyze user journeys to understand how users interact with your web pages or web/mobile apps. Understand drop-off points within user funnels to optimize conversion rates.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

The Product Guy

AUGUST 10, 2017

According to Jeff Gothelf , Lean Startup emphasizes making assumptions about your target market, testing them with rapid prototypes, and iterating based on customer feedback. However, the pressure to jump from customer research straight into a solution can lead you down the wrong path. Grouping users artificially.

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User Testing Customer Experience Research Software Customer Feedback 296

Intercom, Inc.

AUGUST 7, 2019

If getting started with your product requires new users to install software, invite colleagues or message customers, then the path to value may not seem as short or straightforward. In cases like these, the user onboarding flow from signup to realizing value can be long and arduous and can cause your onboarding funnel to leak users.

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Customer Experience User Testing Customer Feedback User Friction 223

Product Talk

APRIL 8, 2020

For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work. How do we know when a pain point is worth pursuing?

Product Research 299

Product Research User Testing Research Software Data Visualization 299

The Product Guy

MAY 21, 2018

The big vision was clearly overwhelming – we wanted to change how customers interact on the site; we wanted to build the brand new structure to support a new type of customers, to build the internal admin functions to facilitate internal efficiency; and we wanted to holistically rethink everything to link all the above components.

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User Friction Customer Experience Vision Technical Review 261

Product Innovation Educators

SEPTEMBER 2, 2024

It guides product managers through the complex landscape of what customers need, want, and how they behave. It’s important because it helps uncover what customers need and want, even if they don’t know it themselves. Small group sessions are often more valuable than traditional focus groups.

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User Testing Product Research Market Research Research Software 280

Product Talk

SEPTEMBER 20, 2023

And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them. It felt like 10+ years of experience, from customer development to Jobs Theory all in one actionable package.

Data Visualization 289

Data Visualization Analytic Tools Research Software Product Research 289

Intercom, Inc.

APRIL 29, 2020

As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. At SaaStr Summit , I spoke about how businesses can adapt during these uncertain times by focusing on customer impact. Embracing a philosophy of change.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

Userpilot

NOVEMBER 27, 2024

Identify points of user frustration and friction Session replays allow you to see where users experience friction and diagnose the causes of their frustration. You can use the insights to optimize critical user flows and touchpoints like onboarding processes or signup forms. Here are a few best practices.

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Data Visualization Analytic Tools Definition Customer Feedback 105

Roman Pichler

DECEMBER 7, 2021

First, it has to address a specific need that a group of people have. Fourth, it must not cause any harm to its users, the wider society, and the planet. Such a product is also referred to as a painkiller , as it addresses a problem or pain point. Desirability applies to the target group and needs sections.

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Artificial Inteligence Vision Wireless User Friction 275

Product Talk

DECEMBER 18, 2024

Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.

Product Research 217

Product Research Research Software Analytic Tools Feedback Software 217

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Let’s dive right in! Book the demo to find out how!

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

Alchemer Mobile

JUNE 14, 2022

NPS surveys changed the way businesses gauge customer experience and are still widely used today. Over the past two decades, advancement in digital technology and our understanding of customer behavior have changed many aspects of the corporate approach to customer loyalty and emotion. 1: Target the right customers.

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Product Research Feedback Software User Friction Customer Experience 246

Arkenea

FEBRUARY 23, 2025

If I had to make a blanket statement, it’s that most founders and product managers don’t listen enough to customers or iterate enough based on customer feedback. However, I don’t necessarily agree with the idea that its user feedback “versus” the founder’s vision.

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User Testing Feedback Software Research Software Customer Feedback 98

Mind the Product

APRIL 16, 2020

For example, a group of friends would go for dinner, then one person would pick up the bill. Someone in the group would inevitably (and genuinely) forget to pay them back, leaving the bill payer feeling awkward about having to remind them and the whole thing generating unnecessary bad feeling.

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Weak Development Team Banking Customer Experience User Friction 197