DevelopmentCorporate

OCTOBER 24, 2022

The Software Equity Group (SEG) regularly publishes quantitative research on the software and SaaS market M&A activity. They recently published their SEG Snapshot: 3Q22 SaaS Public Market Update -you can download it for free here. The SEG SaaS Index contains 110 publicly traded SaaS companies.

Research Software 40

Research Software Marketing Download Enterprise 40

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. TL;DR A product messaging framework is a strategic guide to communicate your product’s value consistently across all marketing channels.

Messaging 95

Messaging Framework Feedback Software Research Software 95

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 70

Research Software Analytic Tools Feedback Software Data Visualization 70

The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. So, how can CRM marketing help you achieve this elusive power of prediction? So, how can CRM marketing help you achieve this elusive power of prediction? But how does your CRM marketing play a role in this predictive magic?

Data Visualization 121

Data Visualization Analytic Tools Marketing Customer Experience 121

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? For each example, we’ll explore why it works and lessons that can help improve your marketing strategy. For each example, we’ll explore why it works and lessons that can help improve your marketing strategy.

Data Visualization 87

Data Visualization Customer Feedback Customer Experience Analytic Tools 87

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 88

Research Software Analytic Tools Product Marketing Product Research 88

Mixpanel

MAY 2, 2023

But here’s a little secret: More than half of our users today are actually on marketing teams. Product and marketing teams have to collaborate very closely to drive growth, especially when the goal is product-led growth (PLG). Traditional marketing analytics tools were built for just the web, but marketing channels have evolved.

Data Visualization 119

Data Visualization Analytic Tools Embedded Analytics Marketing 119

TryMyUI

MAY 29, 2020

Did you know TryMyUI is a marketer's dream for remote focus groups? million testers makes getting focus group feedback for marketing videos fast, easy, and affordable! Learn how marketers and ad agencies are utilizing our platform for their focus group needs. Our pool of over 1.5

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Marketing Feedback Software Blog 59

Mind the Product

DECEMBER 13, 2022

New products get tested and brought to market every day across different scales and sectors. What are the most essential go-to-market keys to make a product launch successful? Read more » The post Bringing products to market – Lea Hickman on The Product Experience appeared first on Mind the Product.

Marketing 150

Marketing Product Research Product launches Testing 150

Lenny Rachitsky

SEPTEMBER 12, 2024

Just as product people seek product-market fit, you should aim for candidate-market fit in your job search. Instead of applying everywhere, focus on roles that align with your strengths and the current job market. By joining, you’ll replace fear with hope, motivation, and a stronger sense of purpose.

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User Testing Marketing Weak Development Team Product Research 98

svpg

AUGUST 16, 2022

By Martina Lauchengco The Market Side of Product/Market Fit I see so many companies find an initial beachhead of customers, think they have product/market fit, and then find their growth stalling. But it’s often because not enough attention was paid to market fit. Discovering the product and its market.

User Testing 108

User Testing Marketing Product Marketing 108

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Data Visualization 87

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 87

Intercom, Inc.

MAY 13, 2022

A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . There are many different types of marketing approaches that can be incorporated into a marketing campaign. Affiliate marketing, where you partner with another brand to market your products.

Marketing 118

Marketing Feedback Software Advertising Customer Experience 118

The Product HQ

FEBRUARY 1, 2023

Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? While it is a senior position, there are numerous career paths, such as Group Product Manager (GPM) and Principal Product Manager (PPM). What Does A Group Product Manager Do?

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Product Management Product Manager User Testing Certifications 52

DevelopmentCorporate

JULY 2, 2021

The Software Equity Group’s Q1 2021 M&A Update & SaaS Public Market Update show continued record valuations for both on-premise and SaaS firms. The post Software Equity Group Q1 2021 M&A Update & SaaS Public Market Update appeared first on Development Corporate.

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Marketing Development Product Management Product Manager 52

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

Analytic Tools 79

Analytic Tools Marketing Feedback Software Product Marketing 79

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”. product marketing team.

Marketing 138

Marketing Product Marketing User Friction Messaging 138

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 108

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 108

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. What characteristics define market research vs UX research? How can you combine market research and UX research? Examine how big of a potential market it has. Which one should you use, and when?

User Testing 78

User Testing Product Research Market Research Research Software 78

DevelopmentCorporate

MARCH 13, 2022

The Software Equity Group (SEG) regularly publishes quantitative research on the software and SaaS market M&A activity. The impact of the market downturn can be clearly be seen across all categories of SaaS. The impact of the market downturn can be clearly be seen across all categories of SaaS.

Research Software 52

Research Software Product Research Marketing Development 52

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Lenny Rachitsky

APRIL 11, 2024

Before Cover, Todd oversaw product development for Facebook’s Newsfeed, Photos, and Groups. examples: Vanta, Lattice, Persona] Level two: Developing product-market fit. examples: Looker, Ironclad] Level three: Strong product-market fit, where the fish are jumping into the boat. Likely a pre-seed or seed-stage company.

User Testing 106

User Testing Framework Product Marketing Marketing 106

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 78

Product Research Data Visualization User Testing Research Software 78

Product Innovation Educators

JUNE 3, 2024

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. The goal is to understand the target market, identify unmet needs, and inform product design and marketing.

User Testing 69

User Testing Product Research Market Research Data Visualization 69

The Product Coalition

APRIL 1, 2021

Last year has been unprecedented and the housing market is witnessing an evolution with many housing trends accelerating by 5–10 years. States like Texas, Idaho, Florida, and Wyoming are witnessing unprecedented growth in the housing market as an increasing number of families move there.

Marketing 148

Marketing Data Visualization Finance Education 148

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is product market research and why is it important?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 85

User Testing Data Visualization Research Software Feedback Software 85

The Product Coalition

OCTOBER 13, 2022

Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Plan your product: “story mapping” (Nielsen Norman Group) Often teams rely on lengthy requirements documents to move from a vision to a product. Eventually they run out of cash and shut down. Build a MVP: no readings Airbnb’s MVP was a Google sheet!

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User Testing Books Product Marketing Marketing 136

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 85

Analytic Tools Feedback Software Onboarding KPIs Marketing 85

Haines-Group

JULY 5, 2016

You can learn much from Organizations, Buyers, Users, Influencers, and Channel partners by focusing on the questions for which Focus Groups serve well: U nderstand Market Needs Discover : Problems/Needs. T est Concepts (product or marketing concepts) Discover : Existing knowledge & attitudes that impact the concept.

User Testing 78

User Testing Feedback Software Customer Feedback Product Research 78

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Data Visualization 84

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 84

Userpilot

JANUARY 23, 2023

Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently. In this article, we cover: How is marketing segmentation used in customer retention? Why is retention important in SaaS?

Customer Experience 89

Customer Experience User Testing Feedback Software Customer Feedback 89

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

DevelopmentCorporate

JANUARY 25, 2022

The Software Equity Group (SEG) regularly publishes quantitative research on the software and SaaS market M&A activity. The post Software Equity Group 2021 SaaS Valuation and M&A Trends appeared first on Development Corporate. The SEG SaaS Index contains dozens of publicly traded SaaS companies.

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Research Software Reporting Tools Data Visualization Product Research 52