article thumbnail

The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

article thumbnail

How To Partner With Technology Suppliers

The Product Coalition

Having worked on a number of large technology programmes involving the selection and management of strategic suppliers, I wanted to share my perspectives from the ‘buy side’ on how to build effective partnerships. Executive level governance and relationship mgt. They offer value beyond ‘contracted services’ (e.g.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building a Great Product Management Organization

Melissa Perri

I review strategies and roadmaps. At the end of this review, I do a Product Leadership workshop with C-Suite and Product leaders, where I show them what good looks like, and they have a chance to reflect on where they are. Other Times, it's due to a lack of skill set in product leaders. Lots of data goes into pinpointing.

article thumbnail

Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

These are typically brand-new and young products as well as products that are experiencing a bigger change, for example, to extend their life cycle by addressing a new market segment or by replacing some of the technologies. It is therefore worthwhile to measure the code quality and minimise technical debt.

article thumbnail

Innovation Systems: Advancing Practices to Create New Value

As technology transforms the global business landscape, companies need to examine and update their internal processes for innovation to keep pace.

article thumbnail

Health matters: Store and process healthcare data in a HIPAA-compliant manner using Intercom

Intercom, Inc.

From healthcare providers to insurers and others, the pandemic is rapidly driving organizational change and prompting businesses to consider future needs by adopting new technologies to replace or assist with historically manual workflows without compromising on care or privacy. More than 500k healthcare conversations are powered daily.

article thumbnail

A Non-Technical Intro to Natural Language Processing (NLP) and its Applications

Product Management Lessons from the Trenches

Fortunately, technology has been rapidly advancing and there are tools available that make this a solvable problem. Sentiment analysis is often used to review survey results from customer-service interactions, product reviews, etc. your users want to just tell your app what they want and have your app deliver on the request.