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The Incredible Speakers for #mtpcon London 2018

Mind the Product

Previously, he was a design leader at Uber, and before that the co-founder and Chief Product Officer of about.me. Ryan has spent the better part of two decades working as an interaction and user experience designer in Copenhagen, Tokyo, and Stockholm, ultimately settling down in San Francisco. Get your workshop tickets.

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Best User Behavior Tracking Tools For SaaS And How To Use The Data

Userpilot

Important user behavior metrics to track include trial signups and conversions , activation , and complete adoption. You can understand user behavior by measuring the following: product and feature engagement analytics, session recordings and scroll maps, product and user experience analytics. Who is it for.

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

This is why we launched Mixpanel Marketing Analytics. Mixpanel has long been the most powerful and easy-to-use event analytics tool to help you understand customer behavior so you can build better user experiences and drive higher conversions. Beyond the debug view, GA4 doesn’t offer any true data governance features.

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Differences between B2B and B2C products

B2B Product Management

It is important to understand the difference between B2B and B2C products as they are essential for you to develop more effective Product, Marketing and Sales strategies. Here is a brief overview of the key differences between B2B and B2C products. For example, some products can be used by both businesses and consumers.

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4 Product Management Hacks to get the Most out of Failure

Mind the Product

Product managers are asked to look after all facets of a product’s development, from conception to launch. From software design to user experience. On one of my projects, my team needed to spin up a static website to publicize our product quickly. From consumer needs to integration points.

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Intercom’s Jonathon Colman on why content designers should do less

Intercom, Inc.

I focused mostly on content design or content strategy roles, but I’ve done things as diverse as front-end code production, marketing, analytics, and SEO. We’re just excited that you care about about these things: about the user experience, about the quality of content and communications. And that’s it.

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Product Analytics Tools 101: The Only Type Of Analytics Tools You Really Need As A Product Marketing Manager

Userpilot

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?