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Best User Behavior Tracking Tools For SaaS And How To Use The Data

Userpilot

What is user behavior tracking? In this article, we cover what user analytics means, the right metrics to track, and the best tools in the market right now. After reading this, you will be equipped to track user behavior on your website and app. What are user behavior metrics? User activation.

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Differences between B2B and B2C products

B2B Product Management

It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. And B2C products are products or services that are sold directly to consumers.

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

Growing a digital product and company is a multi-team sport. For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. In a report, you can only look at attribution for pre-defined conversions and only for marketing dimensions (utm parameters).

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10 Best Product Management Analytics Tools for SaaS Companies

Userpilot

You can get the answers you need simply from product management analytics tools. To help you know which tool to use, this article will cover the ten best product analytics tools. TL;DR Product analytics tools analyze user interaction, preferences, and engagement with a product.

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Intercom’s Jonathon Colman on why content designers should do less

Intercom, Inc.

Here are five quick takeaways: Content design is a young discipline , and the ways in which it’s practiced change so often that people are inventing new rules, tools and approaches all the time. Improv gave me those tools I needed to get along in daily life. Short on time? I’m a bit of a jack of all trades. And that’s it.

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Product Analytics Tools 101: The Only Type Of Analytics Tools You Really Need As A Product Marketing Manager

Userpilot

Which product analytics tools should you be using? How many analytics tools do you need? And what type of analytics really matters for a product marketing manager? By the end, you'll know the only type of analytics tools you really need as a PMM. What is product analytics?

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.