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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

These are typically brand-new and young products as well as products that are experiencing a bigger change, for example, to extend their life cycle by addressing a new market segment or by replacing some of the technologies. It is therefore worthwhile to measure the code quality and minimise technical debt.

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A Non-Technical Intro to Natural Language Processing (NLP) and its Applications

Product Management Lessons from the Trenches

Fortunately, technology has been rapidly advancing and there are tools available that make this a solvable problem. Sentiment analysis is often used to review survey results from customer-service interactions, product reviews, etc. Named Entity Extraction?—?identifying from social media posts or survey responses)?

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How to fix Your Product Goals for Better Human Outcomes

Mind the Product

Their names were John Darley and Daniel Batson, and they created the Good Samaritan study to ask a seemingly simple question: why do people do good things for others? As a rule, companies don’t tend to share their product goals publicly – perhaps due to worries about loss of competitive advantage, or negative customer reactions.

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How to Develop a Video Streaming App: Features, Cost, and Tech Stack

The Product Coalition

The industries that rely on video streams to provide their services include retail, entertainment, education, gaming, fitness, and even government. SSAI Server-Side Ad Insertion technology allows content owners to integrate ads into the stream avoiding buffering, ad-blockers, and watching experience interruptions.

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Product Roadmaps in Five Easy Pieces

Mind the Product

I now lead a team of over 40 product managers working on public-facing software, staff-facing software, core technology, and agile consultancy: product roadmaps have been the most consistent topic for support and professional development over the last two years. Let’s take it from the top and look at the five things that make a good roadmap.

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Mixpanel Cohorts: An In-Depth Review [+ Alternative]

Userpilot

Mixpanel is one of the most intuitive analytics tools but it can still be overwhelming for non-tech users. After launching the reviewed onboarding process , you compare the retention figures from the past with data for the cohorts that sign up afterward to see if it works. Mixpanel cohorts are mentioned a lot in user reviews.