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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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Mixpanel Cohorts: An In-Depth Review [+ Alternative]

Userpilot

Mixpanel is one of the most intuitive analytics tools but it can still be overwhelming for non-tech users. After launching the reviewed onboarding process , you compare the retention figures from the past with data for the cohorts that sign up afterward to see if it works. Mixpanel cohorts are mentioned a lot in user reviews.

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Women in Tech – Female CxOs Share their Challenges in Tech Startups – with Melissa Kwan, Alice de Courcy, Maja Voje, Laura Erdem & others

Userpilot

I asked DALLE to ‘Give me an image of a tech CEO’. Then I tried regenerating the image to see on which try it would give me a tech CEO of a different gender (or colour). Check out this viral post by Andrew Gazdecki to learn more about what a ‘tech CEO’ is like US Census data from 2022 revealed that only 17% of tech CEOs are female.

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How to Develop a Video Streaming App: Features, Cost, and Tech Stack

The Product Coalition

The industries that rely on video streams to provide their services include retail, entertainment, education, gaming, fitness, and even government. SSAI Server-Side Ad Insertion technology allows content owners to integrate ads into the stream avoiding buffering, ad-blockers, and watching experience interruptions.

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Product Data Capture in SaaS: Challenges, Methods, and Tools

Userpilot

From choosing the right data capture methods to navigating complex tools, SaaS companies must balance the need for detailed insights with the reality of technical constraints. Common data capture challenges include: maintaining data quality, ensuring effective data governance, and breaking down data silos.

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AI and healthcare: addressing critical privacy concerns

Modus Create

However, as is often the case with innovative technology, there are privacy concerns when AI is applied to such a highly regulated industry. What if the technology isn’t managed properly? As AI technology continues to improve, healthcare will continue to transform as well. AI has been revolutionary for healthcare.

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MarTech Stack Examples and Tools For SaaS Companies

Userpilot

TL;DR A marketing tech stack is any combination of software tools that marketing teams use to improve their campaigns. The typical marketing technology stack is made up of tools from different categories. Search Engine Optimization Tools that help with optimizing content, keyword research , and technical aspects.