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Building a Great Product Management Organization

Melissa Perri

I then do various interviews with executives all the way to Product Management team members and surrounding functions. But that’s okay, because once we know where the weak spots are, we can fix them. Siloed Teams : Teams work in isolation rather than collaboratively, resulting in inefficiencies and a lack of unified vision or approach.

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9 Marketing Research Methods to Refine Your Marketing Strategy

Userpilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

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Seven Product Backlog Mistakes to Avoid

Roman Pichler

One of the challenges the agile transition team was concerned about was the choice of the right product backlog tool, which at first seemed odd to me. You should therefore strive to keep your product backlog as concise as possible whenever your product faces uncertainty and change—be it market, business, or technology related.

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How to build AI into product development

Modus Create

It is not an understatement to say that the success of a new digital product launch is largely determined during the product development process. But for many products in the marketplace today, it is no longer enough to incorporate AI into the product development process. AI can help your employees be more competitive and efficient.

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Breaking through the hype: a practical guide to building an effective AI strategy

Modus Create

In our Conversations with Chief Innovators series, Larry explains that business leaders are concerned because AI “exhibits behaviors we might label as bad in humans.” Top considerations for developing an AI strategy AI initiatives are not one-size-fits-all—yours should be tailored to organizational needs and strategic goals.

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

Growing a digital product and company is a multi-team sport. For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. This is why we launched Mixpanel Marketing Analytics.

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Methods and processes for evaluating & optimizing Design Systems

UX Planet

Design systems are essential tools for maintaining consistency, scalability, and efficiency in product development. As teams grow and user needs evolve, even the best design systems require constant evaluation and iteration. This is especially important for larger teams or organizations.