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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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Differentiation continues to be elusive in the Business Intelligence & Analytics market

Messages that Matter

The solution to the lack of differentiation problem is relatively straightforward. Just check out the competitive map (Figure 1) below as one piece of the solution. I’ll share what might be the reasons and the solutions but first I’ll share my definition of positioning. What is a position? Differentiation provides that evidence.

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Built for you: Behind conversation topics and custom reports

Intercom, Inc.

To understand a bit more about the launch, we’ve gathered some of the folks behind it: Thomas Creighton de Farias – Senior Product Education Producer. Orinna Weaver – Senior Product Marketing Manager. Rati Zvirawa – Product Manager. Tanya Sivo – Product Designer. What does success look like? Thomas: Awesome. Tanya: Sure.