Messages that Matter

JULY 11, 2024

These BI vendors only explain what they do and not why the target buyer should care; i.e., a benefit: Qlik, Pyramid, Alibaba and GoodData. Differentiation helps BI buyers make fast decisions according to Neuromarketing, a must-read book for those responsible for positioning especially in the BI market.

Differentiation 52

Differentiation Analytic Tools Data Visualization Research Software 52

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Intercom, Inc.

MARCH 18, 2021

To understand a bit more about the launch, we’ve gathered some of the folks behind it: Thomas Creighton de Farias – Senior Product Education Producer. Orinna Weaver – Senior Product Marketing Manager. Rati Zvirawa – Product Manager. Tanya Sivo – Product Designer. What does success look like? Thomas: Awesome.

Data Visualization 211

Data Visualization Reporting Tools User Testing Customer Feedback 211