Messages that Matter

JULY 11, 2024

These BI vendors only explain what they do and not why the target buyer should care; i.e., a benefit: Qlik, Pyramid, Alibaba and GoodData. Differentiation helps BI buyers make fast decisions according to Neuromarketing, a must-read book for those responsible for positioning especially in the BI market.

Differentiation 52

Differentiation Analytic Tools Data Visualization Research Software 52

Intercom, Inc.

MARCH 18, 2021

To understand a bit more about the launch, we’ve gathered some of the folks behind it: Thomas Creighton de Farias – Senior Product Education Producer. Orinna Weaver – Senior Product Marketing Manager. Rati Zvirawa – Product Manager. Tanya Sivo – Product Designer. What does it mean for you on a day-to-day basis?

Data Visualization 211

Data Visualization Reporting Tools User Testing Customer Feedback 211

Intercom, Inc.

JANUARY 14, 2021

I got an MBA and tried several startups – some failures under my belt there – and then ended up at a company in the business intelligence space called GoodData. I started as a product manager and ended up as the VP of product. Then, I really wanted to go to Silicon Valley, so I applied for business school here in Berkeley.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225