Remove GoodData Remove Positioning Remove Research Software
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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. I got an MBA and tried several startups – some failures under my belt there – and then ended up at a company in the business intelligence space called GoodData.

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Built for you: Behind conversation topics and custom reports

Intercom, Inc.

I work with a cross-functional team that includes product managers, engineers, and also partners from research and analytics on different customer problems like conversation topics. Once the solution is released, we again rely on feedback and data to see whether we solved their problem. What does success look like? Thomas: Awesome.

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Differentiation continues to be elusive in the Business Intelligence & Analytics market

Messages that Matter

The solution to the lack of differentiation problem is relatively straightforward. Just check out the competitive map (Figure 1) below as one piece of the solution. Eight have “insights” positions. Three have “decision” positions. What is a position? First there are many different definitions of positioning.