Harness Your Product Data: Better Understanding User Behavior Across Channels and Devices

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As a product leader, you are tasked with collecting and synthesizing your customer’s interactions with your product.The great news is that there are many tools used across your company which collect unique parts of your user’s journey. Whoops, did we say great news? As your sources of data increase, so do the complexities of unifying the data in a meaningful way.

Join our webinar on October 17th with Segment and Looker to hear how they have solved these complex data issues.

Plus, hear from SpotHero’s Product Manager and Business Intelligence Lead, Megan Bubley and Kate Owens, as they describe how they not only unified their siloed data but aligned their team on what it all means. They thought their challenge was improving conversion rate, but found that it was really defining a single source of truth and understanding how to track users in light of their increasingly complex product.

In this webinar, you'll learn:

Why SpotHero decided to unify their data across departments
How SpotHero got alignment across different stakeholders using a central data dictionary
Common data issues product managers run into and how they can be resolved
How to set up your data so it's easy and fast to access without sacrificing granularity

This is going to be a great session with lots of recognizable problems and insights into solutions.

October 17, 2018 9:30 AM PDT, 12:30 PM EST, 4:30 PM GMT

Brought to you by:

Kate Owens and Megan Bubley, SpotHero, Diana Smith, Segment, and Erin Franz, Looker

Kate leads Business Intelligence at SpotHero. Through her 5 year tenure, she's had the opportunity to help the company scale from 10 to nearly 200 employees and evolve the data strategy in the process. In addition to implementing multiple data and visualization tools from ground up, she's pioneered many of SpotHero's core business definitions and KPIs and has oversaw data due diligence for the company's series B and series C funding rounds. Fully cracking the code on cross-device, multi-channel marketing attribution is of particular interest to her at the moment - that and learning how to keep alive the excessive amount of houseplants she just bought.

Megan is a Consumer Product Manager at SpotHero, a top-ranking app that helps people park easier. She has been at SpotHero for the past four years. Her background in education and customer service has made her passionate about creating amazing user experiences through the use of data-driven collaboration and a customer-centric feature focus. Aside from having the amazing opportunity to grow and develop her career at one of Chicago's leading startups, she also knows more about parking than she ever imagined she would in her entire life (general industry knowledge with a specialty in parking puns) feel free to fact check!

Diana Smith is the Head of Product Marketing at Segment, the customer data infrastructure. She is an expert on analytics and marketing technology, working closely with Segment customers on their data implementation and marketing stack choices. Prior to Segment, Diana worked in public relations for machine learning and marketing software clients and started her career in public relations and marketing at Disney. In her spare time, Diana can be found training for a half marathon, reading SciFi novels, or enjoying a ballet performance.

Erin works with Looker’s ecosystem of technology partners, where she focuses on partner technical integration and enablement. Prior to Looker, Erin worked in analytics at Accenture where she helped build out big data solutions.

Product Management Today