Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

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As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Even when faced with many seemingly great requests, there is only so much time to develop what’s necessary.

What makes matters more complex is that users doesn’t always know what they want or need (as Nils says “You can’t trust what users say”). And sometimes the most important feature for selling your product is one that customers never end up using.

In this confusing world, how do you decide which features to build, and why? How do you assess their effectiveness? How do you trade off multiple excellent options to choose the one option that’s best aligned with your strategy and which will deliver the most value to the market with the resources you have?

In this webinar, we’ll cover:

Some of the dirty little secrets of analytics and statistics in general.
What to do if your sample size isn’t big enough for statistical significance (a common situation in the early days of a product and for enterprise products in general).
How to make good decisions if you don’t have data.
And much more!

Don’t miss this surprising webinar from Nils Davis, author of The Secret Product Manager Handbook!

May 10, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT

Brought to you by:

Nils Davis, Principal, NPD Associates

I think I was born to be a product manager. I like to have my fingers in everything, and I love working with people and teams to help them achieve great things. I started in high tech as a technical writer. Some of my colleagues suggested product management would be a better use of my talents for persuasion and communication, combined with technical credibility.

I started doing enterprise software product management in that long ago time when there were no classes or books on PM. I always wished I had the “secret” handbook about product management to help me get over the humps. Instead, I was lucky to work with excellent mentors across my career, who taught me about finding marketing problems, driving the creation of solutions, and taking the solutions to market effectively.

Product managers are ultimately responsible for delivering products that create value in the world. My ultimate goal is to help us all create more value by ensuring every product is a solution to a meaningful market problem. And that every team creating and selling products is as effective as they can be. In my new book, The Secret Product Management Handbook, I’ve shared a lot of what I learned on how best to achieve this.

Product Management Today