Untangle the Complexity of Your Digital Transformation With Roadmapping: Confidence and Clarity for the Journey Ahead
Digitalisation is one of the biggest issues faced by companies worldwide and across all industries.
The most common motivations for digital transformation include:
- defending your business against competitors
- maintaining/increasing your customer base without increasing costs
- increasing value creation and capture (through changing external and technology contexts)
- re-evaluating your business model and working out how to reconfigure it to ‘win’ in envisaged future ecosystems and landscapes
However, the planning and implementation of digital transformation can be challenging and daunting.
Download this briefing paper to discover useful frameworks and tools researched and developed by the University of Cambridge. Learn about the ‘five steps for digital transformation’ framework and how roadmapping, in particular the S- and T- Plan methods, can drive and support all types of product and technology planning.
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