Nowadays, tech teams are adopting certain processes to enable them to deliver better products faster. At the heart of these processes is the idea of continuous development, which encompasses continuous integration, continuous delivery, and continuous deployment.

Continuous development takes things further by giving product teams more autonomy and freedom to test out their ideas and experiment with new features in production by choosing who they want to test on.

In other words, continuous development enables progressive rollout techniques, which has given rise to a culture of experimentation, allowing teams to build better products based on real-user feedback and guaranteeing customer satisfaction.

This guide will walk you through:

• How continuous development has turned product managers into experimenters and has given them more control over the release process.
• Whether you need to be implementing a culture of experimentation with the help of a checklist and, if so, how to build an experimentation roadmap to run successful product experiments.
• Testing in production –– why it’s important, and the many ways you can deploy your features safely and efficiently.
• The importance of feature flags in your release strategy to mitigate risk, and whether you should build or buy a feature flag solution.