Product Managers & UX Research: How Bridging the Experience Gap Can Propel Teams Forward

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How inclusive is your UX research? If anyone were to pick up your product and use it, would they feel safe during their experience, or is there a chance they'd be unintentionally harmed by it?

If a product is only as good as the team that makes it, then a product will only be as inclusive as the perspectives represented during product development.

This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers. Your product needs feedback from diverse and marginalized populations to ensure you meet their needs. Without the proper feedback, you risk causing harm, exclusion, and drowning out product users with underrepresented voices.

Join Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion at AnswerLab and Kristin Zibell, Director of Research Products and Services at AnswerLab, as they share their approach to Experience Gap research, including:

How to determine the inclusivity of your product through Experience Gap research
Advice for navigating stakeholder resistance and building a successful business case for this research
Careful considerations for designing and developing a product using Experience Gap research

March 16th, 2022 at 11:00 am PDT, 2:00 pm EDT, 5:00 pm GMT

Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

Brought to you by:

Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services

Shakima Jackson-Martinez

As Director of Diversity, Equity, and Inclusion at AnswerLab, Shakima creates, supports, manages, and measures diversity and inclusion strategies and programs across the entire organization. She has over 10 years of experience working in Human Resources, Project Management, Strategy, and Operations. Shakima is deeply passionate about creating spaces where people feel a true sense of belonging and the freedom to bring their whole selves to work.

Kristin Zibell

Kristin is a Director of Research Products and Services at AnswerLab with more than 16 years of experience in all facets of human-centered design with companies such as IBM, Nestle, Google, Amazon, American Express, and Meta. She has worked with marketing and product teams to deliver successful experiences across their users' entire journey. Kristin focuses on diversity, equity, and inclusion (DEI) research and product strategy that enables teams to make product decisions so technology helps and does not harm people.

Kristin has also spoken at Forrester CX, UXPA, and SXSW Interactive conferences and published articles in UX Magazine and UXPA Magazine. She teaches Design-Thinking and UX Strategy at UC-Berkeley Extension.

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