Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Perceived “value” of your offering(s) is directly related to how you talk about your product and company. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. A strong message concisely communicates to prospects and customers how you can solve their problems, and how these solutions translate to real value. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree.
In this webinar you will learn:
- Why Product Management should create the initial “Product Message"
- The benefits of a good product message
- How to create a compelling message
- The challenges of a good message
- How to use the messaging to validate your roadmap
This is an exclusive session that you won't want to miss!
February 23, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT
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Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association. |
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