Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

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In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models.

The reality is that with the new wave of digital considerations, navigating expansion can be a tricky subject. Companies have to develop new muscles, challenge their existing biases, and “learn as fast as they ship.”

Join John Cutler, Product Evangelist and Coach at Amplitude, for this enlightening discussion on the current state of the ecommerce landscape.

In this session, you will learn:

How to shift your ecommerce strategy to encompass a more product-based ideology
How product data can optimize your subscription and loyalty models
What the major considerations when expanding into new territories are

October 7th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT

Brought to you by:

John Cutler, Product Evangelist and Coach at Amplitude

John Cutler is keenly focused on user experience and evidence-driven product development. He mixes and matches various methodologies to help teams deliver lasting outcomes for their customers. John currently works as Product Evangelist at Amplitude where he coaches hundreds of current and future customers on being more impact focused. As a former UX researcher at AppFolio, a product manager at Zendesk, Pendo.io, AdKeeper and RichFX, a startup founder, and a product team coach, John has a perspective that spans individual roles, domains, and products.

His viral enthusiasm has been heard through speaking/teaching engagements at QCon NYC, Agile-Lean Ireland, UXThailand, UXLondon, Front, Oredev, Mind The Product, Agile 2015, and various ProductCamps (Vancouver, Los Angeles, Raleigh NC) and MeetUps (Santa Barbara, Los Angeles, New York). John’s talk on Feature Factories was voted one of the Top 10 Product Talks of 2017.

Mixing in some less-than-typical experiences — driving rickshaws in NYC, and touring the US with “five other weird creative people in a van playing music” — John blogs prolifically about collaboration, product development, diversity, UX research, lean startup, and user experience.

Product Management Today