Walk a Mile in Your Customer's Shoes

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. This phrase blur is dangerous, as it can pull our attention from what should be our real focus: our our customers' and users' needs. How can we, as product professionals, learn to keep customers and users at the heart of our work?

Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in your customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

You'll come away understanding:

How being customer-focused can help you gain competitive advantage
Tactics for developing empathy for your users
How to encourage innovation through better customer understanding

September 11th, 2019 11:00AM PDT, 2:00PM EDT, 7:00PM BST

Brought to you by:

Steven Haines, Founder and CEO, Sequent Learning Networks

Steven Haines is the Founder and CEO of Sequent Learning Networks, the author of several bestselling business books, and an energetic public speaker. His ideas and books continue to shape how leading companies organize to produce category defining products and highly performing business people. Steven’s books include: The Product Manager’s Desk Reference, Managing Product Management, The Product Manager’s Survival Guide (2e), and The Business Acumen Handbook. Steven has spoken to audiences in the US and in Europe on a host of business topics. He leads Sequent Learning Networks to provide product management assessments, a targeted training curriculum, and advisory services for product management leaders and product teams. Sequent Learning Networks also provides a robust public workshop program across the United States.

Product Management Today