Make an Impact with Analytics and Journey Maps

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If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve?

Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

You'll learn how to:

Tell the difference between vanity and actionable metrics
Pick the analytics you need to make an impact
Quickly and continuously generate insights from your data

August 14, 2019 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST

Brought to you by:

Kirui K. K., Co-founder and CEO of Tanasuk Africa

Kirui is the Co-founder & CEO of Tanasuk Africa (dba iHub Consulting) - a design thinking and software consulting firm working with organizations building products for African markets. He leads a talented team of design thinkers, UX researchers, developers, and project managers working with startups, corporates, and NGOs across Africa to help them realize the value of human-centered design as a problem-solving approach and to leverage the power of technology to solve some of their most pressing problems. Kirui also co-founded Nairobi Design Community (NDC), a a community of designers, product managers startup founders, and any other individuals who have an interest in using design thinking methods to solve their day to day design challenges. Through meetups and workshops, NDC shares best practices and tips on how to maximize the power of design thinking to solve problems. Previously, kirui worked as the Head of Product at Eneza Education - a startup providing affordable education to over 5 million learners across Africa.

Product Management Today