What Is (and Isn’t) Product Management?

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Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness.

In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others.

Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

We'll cover:

A better metaphor for product manager
Is the product manager a "mini-CEO"?
A simple tool to profile product management activities

June 18, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST

Brought to you by:

Steve Johnson, VP of Products, Pragmatic Institute

Steve is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team.

Steve has been working within the high-technology arena since 1979 with experience in technical, sales, and marketing management positions at companies specializing in enterprise and desktop hardware and software. His market and technical savvy allowed him to rise rapidly through the ranks from Product Manager to Chief Marketing Officer. In his various technical marketing roles, he has launched dozens of product offerings. Steve draws heavily on his marketing and sales experience while his quick wit adds an element of fun to his workshops and webinars.

Steve is VP of Products at Pragmatic Institute. Previously he provided implementation assistance to product teams with Under 10 Consulting after 15 years as a Pragmatic Marketing instructor.

Product Management Today