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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

As the field continues to evolve, those who understand these core activities and how to adapt them to their specific context will be best positioned to create successful products that truly meet customer needs while delivering business value.

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Y Oslo 2024: When It Comes to Discovery, Something is Better Than Nothing

Product Talk

How we build might change with generative AI. Maybe how we synthesize customer needs might change with generative AI, but those broad buckets, I think, are fairly stable. Your messages are not specific enough. I’m really excited about generative AI. Those fundamentals are going to stay the same.

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How To Make Generative AI Your Market Research Intern

Product Management University

Consider using generative AI for market research and you’ll have a fulltime intern for as long as you want. Give it a quick look and the example will be easier to follow because it uses a top-down approach for uncovering strategic customer value to drive your product priorities, marketing messages and sales tactics.

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503: AI is coming for your culture and product team – how to get ready – with Tiffany Prince

Product Innovation Educators

The Impact of Generative AI on Workplace Culture Generative AI, like ChatGPT, is a hot topic in many organizations. Uncertainty and Ambiguity in Adoption Integrating generative AI into existing work processes isn’t always straightforward.

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444: Executive leadership and digital transformation challenges – with David Rogers

Product Innovation Educators

7:36] What part does artificial intelligence (AI) play in digital transformation? The current wave of change is around generative AI. A lot of companies are pumping out demos of AI passing the bar exam or creating a marketing plan in 30 seconds. The current wave of change is around generative AI.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

More recently, shes collaborated with researchers from MIT and Northwestern Universitys Kellogg School of Management on next generation AI. She regularly presents at leading industry conferences such as the Front End of Innovation Continued and The Market Research Event Continued.

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Branding in the Age of Generative AI

freshtrax

The rise of generative AI is revolutionizing the way brands engage with consumers in the digital realm. This shift is driven by three key aspects of generative AI: Shift in User Expectations : Consumers now anticipate personalized content and experiences at an unprecedented level.