Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games. King uses almost a competitive launch strategy for new games, as each game has a series of KPIs that it needs to meet. King’s product managers rely heavily on analyzing product features using analytics data and visualization to improve outcomes.
This session will examine how this works for King, but more importantly how this can be applied to other types of products. The key is the strategy and tools for accessing product data at the level that you'd like.
Don't miss King’s data expert (dare we say king?) take on how he guides King’s Product Managers through:
- How to think through product data strategy
- Lessons learned from growing and scaling data-enablement for product managers across King
- Taking a "human approach" to creating an organization wide data culture.
He’ll also cover the various other ways that King uses analytics across their entire company, from finance to performance marketing. Come learn to crush analytics with King.
September 11, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT
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