Selling Data and Decisions to your Team

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Gathering support for a product feature or enhancement is a critical skill for Product Managers. Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.

During this discussion, we'll talk through:

Leveraging data to make feature decisions
Gathering feedback to uncover road blocks and objections
How to involve and align key stakeholders in prioritization discussions
Strategies for getting to commitment, not consensus

January 31, 2018 11 AM PST, 2 PM EST, 7 PM GMT

Brought to you by:

Cait Porte, SVP Product and Customer Experience, Zmags

Cait Porte has been working with companies to improve products - and users’ experiences with those products - for more than a decade. At Zmags, she oversees Product, User Experience and Global Services. She manages a team that is intimately involved in marketers’ daily use of the Creator by Zmags and Publicator products. She helps customers extract maximum value from the content-building platforms, and shares insights with the product team to facilitate constant product iteration, innovation and improvement.

In addition to her role at Zmags, Cait is the co-founder of Boston Women in Product, a community that empowers women in their product careers. She is also an instructor at General Assembly and was previously on the Board of Directors for the Boston Product Management Association. Cait holds an M.B.A. from Babson College.

Product Management Today