Personalize Your User Experience Using Behavior Change Science

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When it comes to our health, fitness, music taste, and shopping habits, one size does not fit all: the products we design must cater to the individual, not to a faceless 'user.' Now more than ever, we need personalization to empower our users. The essential question we are faced with is, what forms of personalization works, and what falls flat? Spoiler alert: A colorful interface isn't going it cut it. Join Amy Bucher, Vice President of Behavior Change Design at Mad*Pow, and get your personalization right. In this webinar, you will learn:

The basics of motivation and the types of motivation that last
Why motivation is the key to user empowerment
The benefits of personalization as a way to connect to motivation
How to determine the data needed to effectively personalize a product
Best practices for personalization that fit timeline and budget while empowering users

Wednesday August 12th, 2020 11AM PST, 2PM EST, 6PM GMT

Are you looking for a good read and tips on how to make your products both captivating and effective? Amy's book "Engaged: Designing for Behavior Change" is out and ready to change your perception of what a product should be.

**The first 100 attendees who stay for the duration of the webinar will receive a promo code for a discount on this great book.**

Brought to you by:

Amy Bucher, Ph.D., Vice President of Behavior Change Design, Mad*Pow

Amy Bucher, Ph.D., is Vice President of Behavior Change Design at Mad*Pow. Amy crafts engaging and motivating solutions that help people change behavior to achieve personal goals, especially related to health, wellness, learning, and financial well-being. The digital interventions Amy has helped design include health risk assessments, chronic health management programs, behavioral health interventions, and wellness programs. Amy’s research interests include motivational design, patient and user engagement, happiness, how social relationships influence health and well-being, the ethics of design, and cross-cultural behavior change strategies.

Prior to joining Mad*Pow, Amy worked at CVS Health as a Senior Strategist for their Digital Specialty Pharmacy, and at Johnson & Johnson Health and Wellness Solutions Group as Associate Director of Behavior Science. Amy received her A.B. magna cum laude in psychology from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. Amy is the author of the Rosenfeld Media book Engaged: Designing for Behavior Change.

Product Management Today