The Science of High-Impact Experimentation

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Experimentation allows product managers to make decisions based on data rather than mere intuition. But too many teams don't know what to test, which leads to poorly designed experiments and unclear results. How can a product manager be certain they’re making effective decisions when it comes to experimentation?

Join Holly Hester-Reilly, Founder and Product Management Coach at H2R Product Science, as she shares her approach to high-impact experimentation. She’ll walk us through the entire process, from deciding what to test to sharing the results with stakeholders, to illustrate what strong experimentation practices look like and how they can be implemented in every organization.

You’ll come away understanding:

What makes an experiment “high-impact”
When to test an assumption
How to determine if you need to dig deeper with further tests
How to share results with stakeholders to get alignment on product decisions

November 13 9:00AM PT, 12:00PM ET, 5:00PM GMT

Brought to you by:

Holly Hester-Reilly, Founder and Product Management Coach, H2R Product Science

Holly Hester-Reilly is the Founder and CEO of H2R Product Science, a product management coaching and consulting firm that teaches the science of high-growth product development. Holly is a former Columbia University research scientist and has led over a dozen successful digital product initiatives at startups, high-growth companies, and enterprises like MediaMath, Shutterstock, The Lean Startup Co, and Weight Watchers. With those experiences she has developed the Product Science Method, a framework to discover the strongest product opportunities and lay the foundations for high-growth products, teams, and businesses.

Her team at H2R Product Science partners with startup founders and product leaders to share this framework, helping them to figure out which product growth opportunities they should pursue and build the product management skill to deliver on their goals.

Holly also teaches public and private workshops and has spoken about building high-growth products for events such as Lean Startup Summit Europe, growth equity firm General Atlantic's CIO summit, top boutique design and development agency Thoughtbot's employee summit, ProductTankNYC, Parsons School of Design, and the Product School.

Product Management Today