How to Design Strong Experiments

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When testing new business and product ideas, choosing the right experiment is just the beginning. After we have chosen our experiment, it’s important that we spend some time designing it well.

Join Tendayi Viki, corporate innovation expert and associate partner at Strategyzer, and Franziska Beeler, Head of Cloud Academy at Strategyzer, as they walk through the three key elements that will help you design stronger experiments and come away with the evidence you need to advance your ideas.

You'll come away from the webinar understanding how to:

Formulate strong hypotheses for your business and product ideas
Choose the right participants for your experiments
Design experiments that produce strong evidence

October 15th 9:30AM PDT, 12:30PM EDT, 5:30PM BST

Brought to you by:

Franziska Beeler, Head of Cloud Academy, and Tendayi Viki, Associate Partner, Strategyzer

Franziska Beeler is an online learning producer with 10+ years of experience. As the Head of Cloud Academy at Strategyzer, she has developed online courses that help teams and individuals design value propositions that customers want, and business models that sell. She is currently producing a new online course on testing business ideas, together with Tendayi Viki, author of The Corporate Startup.

Tendayi Viki is an author and corporate innovation expert. As Associate Partner at Strategyzer, he helps companies innovate for the future while managing their core business. He has written two books; The Corporate Startup and The Lean Product Lifecycle. He previously served as Director of Product Lifecycle at Pearson, where he co-developed an innovation framework that won the Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York. Tendayi has been shortlisted for the Thinkers50 Innovation Award and was named on the Thinkers50 2018 Radar List for emerging management thinkers to watch.

Product Management Today