Organizing for Customer Centricity

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Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk?

Join Nextdoor's Head of Product Tatyana Mamut, PhD -- who wrote the book on Human Centered Design and led product teams at Amazon, Salesforce, and IDEO -- as she outlines the 7 habits of truly customer-centric companies. She'll cover habits that encompass processes, metrics, and decision-making -- which combined, allow product teams to achieve true customer obsession.

In this webinar, Tatyana will teach you how to:

Develop a customer-obsessed mindset throughout your organization, no matter its size
Build what your users want, before they tell you they want it
Identify and track core customer benefit metrics

October 9th, 2019 9:30AM PDT, 12:30PM EDT, 5:30PM BST

Brought to you by:

Tatyana Mamut, Head of Product, Nextdoor

Tatyana Mamut is a transformative leader in Silicon Valley who drives innovation by understanding customers deeply and leading through empathy. She is a serial entre/intrapreneur, building successful products at Amazon, Salesforce, Nextdoor and IDEO. She is currently Head of Product at Nextdoor, the world's leading social network for neighborhoods.

At Amazon Web Services, Tatyana was General Manager & Director of Product, where she built a revolutionary new software product and scaled the team from 2 to 150 engineers, product managers, and designers. At Salesforce, she was Vice President of Product Experience for the IoT (Internet of Things) Cloud, where she led the vision and development for the democratization of IoT technology.

Tatyana was also an executive at IDEO, where she built and led the Organization Design practice globally. She started her career in global advertising, working at Leo Burnett in Chicago, London, and Moscow. She has won several design & advertising awards for her work at IDEO & Leo Burnett, and holds multiple patents for her inventions at Salesforce & Amazon.

Tatyana has a PhD in cultural anthropology from UC Berkeley and a BA in economics from Amherst College. She is a refugee from eastern Ukraine and comes from three generations of Soviet professional women. She lives with her spouse, two daughters, and Siberian street dog in San Francisco.

Product Management Today