Driving Discovery and Experimentation in your Organization

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If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in.

Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization. We'll cover:

Why discovery and experimentation are important
How to accept and mitigate risk
How to build leadership support for a culture of experimentation, no matter how mature your organization is

And more!

June 4, 2019 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST

Brought to you by:

Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

Teresa Torres, Product Discovery Coach, Product Talk

Teresa is a product discovery coach who helps teams gain valuable insights from their customer interviews, run effective product experiments, and drive product outcomes that create value for their customers and their businesses. She teaches teams how to connect the dots between their research activities and their product decisions, inspiring confidence that they are on the right track. Recent clients include Allstate, Capital One, The Guardian, and Snagajob. Before becoming a coach, Teresa spent the majority of her career leading product and design teams at early-stage internet companies. Most recently, Teresa was VP of Products at AfterCollege, an Internet startup that helps college students find their first job. She was CEO of Affinity Circles, an online community provider for university alumni associations and a social recruiting service used by Fortune 500 companies. She also held product and design roles at Become.com and HighWire Press. Teresa has a BS in Symbolic Systems from Stanford University and an MS in Learning and Organizational Change from Northwestern University.

David Bland, Founder and CEO, Precoil

David J Bland founded Precoil in 2015 to help corporations and startups find product market fit using lean startup, design thinking and business model innovation. He’s helped launch new products and services at companies such as GE, Toyota, Adobe, HP and Behr. Currently David is co-authoring a Wiley business book with Alexander Osterwalder on how to help people test new business ideas. David’s spent over 10 years of his career scaling technology startups. Today he stays connected to the startup scene by advising Backstage Capital and Draper University.

Hope Gurion, Product Coach and Advisor, Fearless Product LLC

Hope Gurion is a fearless product leader of great product teams. Hope founded Fearless Product LLC to serve as a Product Advisor and Coach to companies seeking growth through product innovation. She has led more than 40 B2B and B2C product teams. She was CPO at CareerBuilder and SVP, Product Management at Beachbody. She led several verticals as a product and business leader at AOL. When she’s not building great products and product teams, she enjoys writing and speaking to help others shorten their learning curves. She has an MBA from Duke University and a BA from Pennsylvania

Product Management Today