The Product Coalition

NOVEMBER 27, 2023

It’s difficult to find a SaaS company that isn’t already in the niche you wish to enter! The solution? Vertical SaaS! Vertical SaaS has had a tremendous run during the last decade. Why is Vertical SaaS on the rise? Spotify is an example of regular SaaS ; you pay to conveniently locate and stream music.

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The Product Coalition

JANUARY 27, 2024

Software development with sustainability in mind is a rising trend in digital spaces. I would like to thank Tremis Skeete, Executive Editor of Product Coalition, for his valuable contributions to this article's research, development, and writing. Let’s explore how and why this matters.

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Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products. Book a demo now.

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Userpilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.

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Userpilot

JUNE 29, 2024

Today’s article provides a practical guide to help you decide whether to build or buy your product analytics tool. TL;DR The build vs. buy strategy is a decision-making framework organizations use to determine whether to develop a solution in-house (build) or purchase it from an external provider (buy).

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Userpilot

MARCH 7, 2024

Analytics tools offer a competitive advantage for companies investing in prolonged product growth. However, not all companies can invest precious resources in an analytics tool. In reality, some companies are better served using free vs paid analytics platforms. There are different types of analytics tools.

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Userpilot

JULY 10, 2024

If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. Both are vital for SaaS success.

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Userpilot

SEPTEMBER 1, 2024

Looking for SaaS pricing examples to get inspiration for your own strategy? Hopefully, by the end of the article, you’ll have ideas on how to design a pricing strategy that contributes to product growth. Here are some types of SaaS pricing strategies: 1. Why is a SaaS pricing strategy important?

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

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Userpilot

SEPTEMBER 16, 2024

What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Real-life SaaS examples of successful market development attempts. A step-by-step process to build a viable market development strategy.

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Userpilot

JULY 14, 2023

What is a product analytics framework and why is it important? We also look at: Different types of analyses to include in your framework How to develop a product analytics framework And, the best product analytics tools. Solid product analytics tools include Amplitude , Google Analytics 4 (GA4) , and Hotjar.

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The Product Coalition

MARCH 8, 2024

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. What are digital transformation strategies?

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Melissa Perri

OCTOBER 22, 2024

If you’ve ever sat through a company strategy meeting and left with your head spinning, you’re experiencing a common problem. or so narrow they box you into today’s solutions instead of tomorrow’s possibilities. Okay… but that’s a target, not a strategy. The “Pet Project” Parade: Goals that are actually solutions in disguise.

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Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. How can you create a framework that resonates with your target audience and drives engagement? Let’s explore: What a product messaging framework is.

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Melissa Perri

JULY 23, 2024

Some of these are Fortune 10 software-enabled companies going through digital transformations. Others are SaaS companies that are scaling or have scaled recently and want to ensure they are doing it in the best way. I wanted to share with you the framework I use when doing this. I review strategies and roadmaps.

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UX Planet

OCTOBER 28, 2024

With initiatives like Saudi Vision 2030 and the UAE’s National Innovation Strategy, there is a strong push towards economic diversification and cashless economies, making fintech investment apps increasingly prominent. alcohol, gambling). Key considerations: Avoid interest-based financial products.

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Userpilot

JUNE 24, 2024

Wondering what product growth strategy is and how to build it for your SaaS? In this article, we discuss: Why you need a business growth strategy. Different types of business growth strategies. How can product teams choose the best strategy. How to develop a growth strategy. Let’s dive right in!

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Userpilot

JULY 21, 2024

Embarking on a career as a UX researcher involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful UX researcher. Looking into tools for UX researchers? Let’s dive in!

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Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.

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Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? through surveys, interviews, and other Voice of Customer research.

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Userpilot

JUNE 30, 2024

Instead, you can become an enablement manager by gaining work experience in the field of sales or customer success within SaaS companies. To grow as a sales enablement manager, there are a few tools you definitely need to know of. Surprisingly, however, these tools aren’t just limited to the sales function.

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Userpilot

JANUARY 9, 2024

With the vast number of people required to conduct research efficiently, orchestrating this symphony of manpower and resources can be incredibly challenging. TL;DR Research operations (also known as ResearchOps) consist of organizing people, resources, and processes to streamline research and maximize impact.

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Alchemer Mobile

OCTOBER 11, 2024

Click here to learn more When sales teams have access to VoC feedback, they gain a powerful tool for attracting and converting potential customers. This framework emphasizes a collaborative problem-solving mindset to move the sale forward. It also provides you with direct customer feedback to utilize in your sales objections.

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Userpilot

APRIL 21, 2023

We also explore: Different types of product analysis The steps needed to analyze your product The tools you can use Let’s get right to it! You can use it to refine your marketing , differentiation , and pricing strategies. To carry out product analysis, you can use the data warehouse and BI tool combo.

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Analytic Tools Feedback Software Research Software Data Visualization 92

Product Talk

DECEMBER 6, 2023

Opportunity solution trees help product teams chart the best path to their desired outcome. Opportunity solution trees help product teams chart the best path to their desired outcome. – Tweet This In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and so much more.

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Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

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Intercom, Inc.

FEBRUARY 26, 2018

It’s even harder if you don’t know all of the armies on the field, their strategies and weapons, or even who’s a friend and who’s a foe. The same is true in software. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. Innovative startups.

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Userpilot

SEPTEMBER 10, 2024

Customer onboarding : Enhance the onboarding process using personalized experiences, checklists , and in-app guidance. Feature adoption : Improve adoption through in-app engagement, personalized suggestions, and in-app messaging. Truth is, the adoption of technology has already expanded for decades.

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The Product Coalition

SEPTEMBER 24, 2024

In others, though, it’s clear they’re more of a response to market demand than a well-thought-out solution. A lot of teams have found chatbots to be useful, and some are even adding content tools into their products. But keep in mind — those frameworks can be pushed further. It’s not just about solving problems.

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Product Talk

NOVEMBER 22, 2023

Opportunity solution trees are a simple way of visually representing the paths you might take to reach a desired outcome. Below the opportunity space is the solution space. This is where we’ll visually depict the solutions we are exploring. Below the solution space are assumption tests. Next is the opportunity space.

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Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples.

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Userpilot

FEBRUARY 29, 2024

As you’re researching customer analytics platforms, you’ve probably noticed how hard it is to find reliable information on the available solutions. TL;DR Customer analytics platforms are specialized tools that allow you to collect and analyze data. Let’s dive in! Starts at Silver’s $199/month.)

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Userpilot

AUGUST 19, 2024

TL;DR A product assistant supports product managers in the SaaS industry by conducting market research , analyzing user feedback, and coordinating with cross-functional teams to guide product development and enhance software solutions. Product assistants utilize a variety of tools to streamline their work.

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Userpilot

APRIL 14, 2023

Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. In this article, we’ll go over why you need a SaaS customer onboarding strategy, the key components of a successful customer onboarding process, and how to create your customer onboarding strategy in 10 steps.

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Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. As there is no strategy, objectively assessing the impact of the requests is virtually impossible. The strategy is therefore either too big or too narrow.

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Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That said, we’ll go over how to build a strong customer engagement strategy that cultivates trust and unlocks product growth. Craft a user persona based on quantitative and qualitative research.

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