Remove Framework Remove Product launches Remove User Friction
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How to evolve product launches as you grow

Intercom, Inc.

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

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Product Launch Manager Role – Everything You Need to Know

Userpilot

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

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Customer Development Process 101- The Product Manager Guide

Userpilot

Are you wondering what the customer development process is? Would you like to know how a product manager can use it to deliver products that customers love? The customer development framework helps teams validate product ideas and build products that solve customers’ problems.

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Market Development Strategy: Definition, Methods, and Examples

Userpilot

Canva launched a tailored product for educators, expanding its reach into the education sector. HubSpot broadened its product range to cater to more business needs, becoming an all-in-one customer platform. Set goals using frameworks like SMART or OKRs to set clear, measurable, and achievable goals for market expansion.

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How to Build a Strong Product Go-To-Market Strategy That Drives Adoption?

Userpilot

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

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Mastering the Product Design Process: A Step-by-Step Guide to Success

Userpilot

Empathize with users. Analyze your target users to understand their pain points, goals, and behaviors. Develop user personas. Analyze their needs, behaviors, and goals to design the best products for them. Then, your success criteria could be to achieve a product adoption rate of 60%. Who are they?