Remove Framework Remove Product launches Remove User Friction
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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

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Product Launch Checklist: A Step-By-Step Guide [+ Top Tips]

Userpilot

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Let’s get right into it!

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How to evolve product launches as you grow

Intercom, Inc.

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

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Product Launch Manager Role – Everything You Need to Know

Userpilot

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

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How to Collaborate between Customer Success and Product Teams to Ensure a Successful Product Launch

Gainsight

How involved is your Customer Success team in product launches? Customer Success brings a deep understanding of customers’ needs and pain points. And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches.

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Market Development Strategy: Definition, Methods, and Examples

Userpilot

Canva launched a tailored product for educators, expanding its reach into the education sector. HubSpot broadened its product range to cater to more business needs, becoming an all-in-one customer platform. Set goals using frameworks like SMART or OKRs to set clear, measurable, and achievable goals for market expansion.

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Product Requirements: Using a Written or Visual Framework

Mind the Product

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. Different written and visual methods can be used to detail problems that target user experience as pain points. This, I think, is a better way to begin to understand a user or market need and its associated pain points.

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