Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Roman Pichler

JUNE 28, 2016

As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product. The third option to scale product ownership is to introduce a strategic and a tactical product role. The product manager. Single product owner.

User Testing 221

User Testing Customer Feedback Product Research Feedback Software 221

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Product management focuses on building the right SaaS products.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Sachin Rekhi

DECEMBER 5, 2015

The hunt for finding product/market fit in an early-stage startup is an elusive one, often fraught with chaos, and certainly never easy. I've led the hunt for product/market fit in 3 startups that I co-founded and also had the opportunity to do so for 3 new products launched at established tech giants LinkedIn and Microsoft.

Product Marketing 76

Product Marketing Marketing Startups Framework 76

Andrew Chen

JANUARY 9, 2020

Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). The Head/Heart/Hands framework. The product launch. 2) actives/reg > 25% (validates TAM).

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

ProductCraft

AUGUST 6, 2020

Like any other field, product marketing has its set of tried and tested methods–market research, customer personas, buyer journeys, competitive analysis, ideal customer profile, positioning, messaging, and so on. All these come with well-known frameworks that deliver great results if used effectively.

Product Marketing 59

Product Marketing Product Research Marketing User Testing 59

Userpilot

SEPTEMBER 20, 2022

Would you like to know how a product manager can use it to deliver products that customers love? The customer development framework helps teams validate product ideas and build products that solve customers’ problems. Finally, it helps teams to achieve the product-market fit faster.

User Testing 98

User Testing Product Research Customer Experience Customer Feedback 98

Userpilot

AUGUST 31, 2024

In product management , a product launch timeline serves as a roadmap to ensure a well-structured and successful product release. So in this article, let’s review a product launch checklist to help you prepare a solid campaign that gets traction and sows the seeds for consistent growth.

Product launches 52

Product launches Feedback Software Analytic Tools Research Software 52

BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

The Product Coalition

JUNE 24, 2020

Photo by airfocus on Unsplash While the product owner role is explicitly defined and included in Scrum, that does not mean it cannot exist following other agile frameworks, just that it is easiest to define when aligned to Scrum.

Research Software 148

Research Software Analytic Tools Product Research Product Management 148

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams. Step 4: Post-launch.

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

Brian Balfour

JANUARY 24, 2019

Nine months after being acquired, Buzzfeed reported on an internal memo from the TBH founders about how to execute product launches. The key quote is: “ It is critical to design a process that allows you to launch vastly different product experiences within specific communities so your product can reach critical mass.”

Customer Experience 111

Customer Experience User Testing Product Research Data Visualization 111

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. How to build a team to implement your go-to-market plan: Set clear milestones for your team.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

APRIL 6, 2023

Use opportunity solutions trees to align the problems you try to solve with product goals. Pick the right prioritization framework and make data-driven prioritization decisions to manage the roadmap. Let’s look at some of the more serious consequences of excessive engineering that can plague your product far into the future.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. But you can’t just give your team a list of ideas. You need to prioritize ruthlessly.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Good Product Manager

JANUARY 11, 2016

I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio. We had a good discussion that touched on some trending topics like how product managers can work effectively in agile, product management and product marketing, and the relationship between product management and user experience.

Product Management 94

Product Management Product Manager Management Management 94

Userpilot

AUGUST 14, 2023

TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Product Innovation Educators

NOVEMBER 2, 2020

Although the certification exposes you to foundational ideas, we find that most people pursuing certification have significant experience in product innovation. Benefits of NPDP certification for: Individuals: Gives the starter tools, framework, and philosophy, and teaches practices and processes. Market Research.

Certifications 189

Certifications Research Software Feedback Software Product Management 189

Userpilot

JUNE 25, 2023

Whether you’re a seasoned product management pro or just starting out on this thrilling journey, we’re pretty sure you’ll discover a book or two that will help you boost your product management game. TL;DR Continuous Discovery Habits is a guide for Teresa Torres’ discovery framework. 5, Goodreads 4.13/5

Books 98

Books Analytic Tools Data Visualization Product Research 98

ProductPlan

MAY 16, 2019

For those of you who are unfamiliar, ProductCraft is a community for product managers that is run by Pendo. This being the first year of the ProductCraft event (and because I lead product marketing at a company in the product management space), I was especially curious. Jen Dante, Head of Product for Payroll at Square.

Customer Experience 97

Customer Experience Data Visualization Customer Feedback Framework 97

Product Management University

JANUARY 5, 2023

Answering the 5 Ws and 1 H as they pertain to a product also offers a better understanding of the product itself and can help identify any gaps left over from the development stage. Product managers can use this framework to establish relevant KPIs that focus on the broader objectives of the company rather than vanity metrics.

Product Management 130

Product Management Product Manager Customer Experience Customer Feedback 130

Userpilot

OCTOBER 25, 2022

They tell the product management team what they need to achieve. Market research, differentiation, and positioning are necessary to prepare for the product launch. Product managers need to plan the timing, how to measure launch success , and how to make sure their first-time user experience is satisfying.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Coalition

DECEMBER 21, 2020

Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability. It’s a framework to make quick, painless, and informed judgments about your idea so that you know whether it’s worth pursuing. Marketing a new product launch is an entire field all on its own.

User Testing 171

User Testing Product Research Research Software Feedback Software 171

ProductPlan

DECEMBER 11, 2019

With your support, we dove into the most result-driven strategies, popular frameworks, and groundbreaking leaders who changed the product management landscape. Each product enhancement and initiative has measurable, predefined objectives, and the key results can be tracked accordingly. Employing Blended Frameworks.

Technical Review 84

Technical Review Systems Review Software Review Onboarding KPIs 84

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

The Product HQ

JUNE 1, 2024

Explore our top-rated product management certification courses to become a successful software product manager: Software Product Manager Responsibilities Software product managers need to have a working knowledge of multiple things, including product management, project management, software development, and product marketing.

Reporting Tools 98

Reporting Tools Research Software Feedback Software Analytic Tools 98

Userpilot

OCTOBER 21, 2022

The product management role is very complex. Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. Product manager responsibilities and goals.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Monitor interest in certain topics over time with Google Trends.

User Testing 105

User Testing Feedback Software Research Software Product Research 105

The Product Coalition

OCTOBER 5, 2020

But we didn’t have the framework for new contributions yet. You don’t have many shots at successful hard launches, so you’d better be prepared for that. Don’t do a hard launch unless you know your product resonates with your audience, which means a good activation and retention rate.

Feedback Software 118

Feedback Software User Testing Customer Experience Customer Feedback 118

Userpilot

SEPTEMBER 25, 2023

Concept testing helps SaaS businesses validate ideas , make the product development process customer-centric, and detect potential issues early, reducing the risk of product failure. This makes the product development process more customer-centric. OKR goal-setting framework. How do you recruit your test participants?

User Testing 105

User Testing Product Research Feedback Software Analytic Tools 105