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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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Building High-Performing Product Teams

Roman Pichler

It’s therefore important that you align the product team members by setting the right goals. To help you with this, I’ve created the framework shown in Figure 2. The user and business goals describe the value the product should create for the people using it and the company providing it. Let’s take a look at them.

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“Build What Matters” Framework for Startups

The Product Coalition

Both product and product strategy should fall in place to make the startup sustainable and help them to grow. The importance of measuring the small outcomes associated with their product goals or visions is the key to churn expected benefits throughout the product life cycle. It can be Theme, Epic etc.

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How to Offer Constructive Feedback: A Framework for Product People

Roman Pichler

Framework Overview To help you successfully tackle people issues, structure difficult conversations, and offer constructive feedback, I have developed the framework shown in the picture below. The following sections explain how you can apply the framework. You can download the infographic by clicking on it.

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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. I find that the framework is best suited for products that are affected by a significant amount of uncertainty and change.

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Using Product Goals and Initiatives to Drive Results

Dragonboat

When setting product goals, several rules of thumb may be familiar. For example, goals should be aspirational enough to motivate your team, with specific, measurable, and challenging time-bound targets.