Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. In that process, the whole sales, marketing, products, go-to-market, commercial model is going to change.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Userpilot

JULY 4, 2023

It’s a classic bell curve distribution framework that helps understand how users adopt and integrate a product. Geoffrey Moore recognized this framework and noticed a chasm between the early adopters and the early majority and wrote about it in his book “Crossing the Chasm.” Components of product-led growth.

Feedback Software 80

Feedback Software Analytic Tools Research Software User Testing 80

Intercom, Inc.

JULY 13, 2018

If you don’t have a product that can fit that channel, then I would recommend not leveraging that. For example, at contentmarketer.io, we had a product that was kind of okay, and we were still validating product–market fit. Naturally, I went to town as a marketer. I built an audience. I built an email list.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Brian Balfour

JULY 18, 2017

This is part four in a series about 4 Frameworks To Grow To $100M+. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Here they use mostly Content Marketing and Inside Sales. This is the ARPU-CAC Danger Zone.

User Testing 65

User Testing Outbound B2B Inbound 65

Intercom, Inc.

APRIL 18, 2019

Though he had experience in recruiting, sales and product, marketing was new ground for him. There’s a temptation to come in and say, ‘We need to run down the gamut of traditional tactics, like getting our outbound SDR team calling.’ In the early days, if an outbound call [asked], ‘Who runs customer success for you?’

Outbound 112

Outbound Customer Experience Education Airlines 112

Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. This is part three in a series about 4 Frameworks To Grow To $100M+. You can't think about them in silos.

User Testing 90

User Testing Strategy Product Research Outbound 90

Userpilot

OCTOBER 25, 2022

This includes inbound activities like defining product vision and product strategy, setting product goals, developing the product roadmap , or planning the product launch. It also tells the target customers how your product differs from competitors and why they should choose it.

Product Research 87

Product Research User Testing Customer Feedback Research Software 87

BrainMates

SEPTEMBER 4, 2023

Marketing-led growth relies on advertising for acquisition, email nurturing programs for retention and supports monetisation through bottom-of-the-funnel content and ROI calculators. Marketing and sales both have a more traditional funnel approach and generally a higher cost of acquisition.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. That’s what we call the start phase.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

NextBigWhat

OCTOBER 30, 2020

Objectives and key results (OKR): A goal-setting framework that helps companies set an objective, which is “what I want to have accomplished,” and the key results, which are “how I’m going to get it done.” Product-Market Fit: PMF is achieved when your users love your product so much they spontaneously tell other people to use it.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Brian Balfour

AUGUST 3, 2017

This is part five in a series about 4 Frameworks To Grow To $100M+. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Because of that, they use Outbound Sales to sell (Product Channel Fit).

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Userpilot

MAY 19, 2021

Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves. SaaS Outbound Marketing. Paid digital ads.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Teams that benefit: Sales, marketing, customer success.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Intercom, Inc.

MARCH 17, 2022

I know a lot from just seeing the stuff you publish – there’s the north star framework, the talk you did on thinking big, working small, which really resonates with a bunch of folks here at Intercom; one of our principles is to think big, start small, and learn fast. So it’s a real rush to be able to do that.

Analytic Tools 151

Analytic Tools Research Software Data Visualization Customer Experience 151