The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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User Testing Product Research Data Visualization Customer Feedback 135

ProductPlan

OCTOBER 6, 2022

A new product can feel the same way. There is a place between nothing and a great product that’s full of uncertainty. Now, after a decade of managing products and advising, I find it exciting. These days I look forward to starting research and discovery with nothing but a hypothesis.

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Product Research User Testing Research Software Feedback Software 88

Userpilot

JUNE 26, 2023

How to create customer feedback systems to gain insights into user needs ? TL;DR Customer feedback systems are frameworks for collecting, organizing, and analyzing customer feedback for actionable insights. NPS surveys track customer loyalty and provide insights into their satisfaction.

Feedback Software 76

Feedback Software Analytic Tools Research Software Customer Feedback 76

Userpilot

DECEMBER 3, 2021

Want to know how you can use the HEART framework to improve user experience? Google’s HEART framework has been designed to enhance product experience at every stage of the user journey. The HEART framework uses the right combination of user-centered metrics to deliver an enhanced user experience. Engagement.

Research Software 89

Research Software Analytic Tools Feedback Software Product Research 89

Product Talk

SEPTEMBER 4, 2024

Working as a product trio can be a major transformation. Making the shift to product trios involves changing everything from the coworkers you collaborate with most closely and your communication style to the mindset you bring to work every day. – Tweet This The product team at Botify knows this all too well. What works well?

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Userpilot

FEBRUARY 29, 2024

As you’re researching customer analytics platforms, you’ve probably noticed how hard it is to find reliable information on the available solutions. TL;DR Customer analytics platforms are specialized tools that allow you to collect and analyze data. Starts at Silver’s $199/month.)

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Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

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Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. What is SaaS UX design? Why is UX design important in SaaS?

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Userpilot

JULY 5, 2022

Why is incremental innovation important for product managers ? Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Small but regular improvements are a more reliable way to achieve product-market fit. How is it different from other kinds of innovation?

Feedback Software 88

Feedback Software Analytic Tools Research Software Product Research 88

Userpilot

JANUARY 9, 2024

In the world of SaaS, having a seamless user experience can make or break your company's success. Use qualitative data, such as user surveys, usability testing, session recordings, and heatmaps, to answer why the trends exist. There are several UX audit tools to consider when looking for options.

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Analytic Tools Feedback Software Research Software Data Visualization 85

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 87

Research Software Analytic Tools Product Marketing Product Research 87

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Applying insights from market research to product development and marketing strategies can significantly enhance business growth.

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Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Lead product marketing manager.

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Userpilot

SEPTEMBER 16, 2024

What product marketing strategies can you use to increase your chances of success? Real-life SaaS examples of successful market development attempts. Summary of a market development strategy A market development strategy is a growth strategy that aims to introduce existing (or new) products or services to new markets.

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Research Software Analytic Tools Feedback Software Data Visualization 70

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. The main difference between product management and project management is the focus.

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Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing.

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User Testing Product Research Messaging Data Visualization 85

Messages that Matter

AUGUST 26, 2024

Messages that Matter Messages that Matter Involve partners early and often throughout creation of your product messaging! It is the key to getting partners to embrace and amplify your B2B software product messaging. They can tell you the truth about product strengths and weaknesses.

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UX Planet

FEBRUARY 22, 2024

5-step process The Jobs to Be Done (JTBD) is a powerful tool in product design that helps teams focus on understanding the needs and objectives of their customers rather than just the product itself. Here’s how to use the JTBD framework in product design: [link] 1. Why do they want to use your product?

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Userpilot

JUNE 28, 2024

Embarking on a career as a product strategist involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product strategist. An MBA could be preferred for senior-level positions, although it is not always required.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JULY 23, 2024

Feature prioritization is always a hot-button issue for product managers. It helps organizations focus on the Determining which features to include in a product roadmap can be challenging with constantly evolving customer needs and several opportunities chasing scarce resources.

Feedback Software 91

Feedback Software Product Research User Testing Customer Experience 91

Userpilot

SEPTEMBER 15, 2023

What’s preference testing? How to conduct a preference test and collect feedback ? TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. To recruit participants that are representative of the target audience, use dedicated services or tools.

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User Testing Product Research Data Visualization Feedback Software 73

Userpilot

FEBRUARY 9, 2023

What is product optimization? Is it the same as product discovery? How should product managers go about optimizing their products? What are the best product optimization practices? The process of product optimization starts with goal setting , like improving usability. Let’s dive right in!

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Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Let’s explore: What a persona is and its importance in product management. Eight detailed persona examples to inspire your user research. So how do you get started?

User Testing 88

User Testing Research Software Data Visualization Feedback Software 88

Userpilot

MARCH 19, 2024

As today’s user increasingly desires swift solutions when using digital products, user experience optimization can spell the difference between the success and failure of a product. This guide takes an in-depth examination of steps you can start implementing right away to improve your product’s UX optimization.

Customer Experience 84

Customer Experience User Testing Research Software Feedback Software 84

ProductPlan

JULY 27, 2023

The great thing about using software in a business setting is that there’s almost nothing you can’t accomplish with enough time and effort. That’s also the downside to using software in a business setting. There are so many business processes you could apply digital technologies to it’s often difficult to know where to begin.

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Research Software Framework Customer Experience Product Research 63

Userpilot

JULY 19, 2021

It is not enough to support your users only when they have issues with your product. The study showed that companies that get customer success right prioritize technologies that improved customer experience. A Customer Engagement Platform (CEP) is an example of a tech solution that can help you achieve a great customer experience.

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Analytic Tools Research Software Reporting Tools Customer Communications 96

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. Product messaging shapes how you’re seen, which is why getting it right is very important. It shows what you can do for them and why they should pick your solution.

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Userpilot

JULY 30, 2024

User interface design is not just about drawing buttons and icons—it’s about designing the way users can interact with your product. But as a SaaS business, how can you design a UI that opens the door to increase product engagement ? error messages, alerts). Command-Line Interface (CLI). buttons, text fields).

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Feedback Software User Testing Analytic Tools Research Software 80

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

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Userpilot

JULY 4, 2023

Growing your product requires tackling one of the biggest challenges, which is to cross the chasm. Read on to discover how to cross the chasm and scale your technology company. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. Book a demo now. What is the chasm?

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Feedback Software Analytic Tools Research Software User Testing 74

Userpilot

OCTOBER 30, 2022

In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. Customer experience improvement is optimizing your product and customer interactions to ensure users are happy at every point in their customer journeys. Leverage technology.

Feedback Software 73

Feedback Software Research Software Customer Experience User Testing 73

Userpilot

JULY 20, 2024

Embarking on a career as a product trainer involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product trainer. Product trainers can leverage various tools to create impactful training experiences.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

UX Studio: Product Management

JULY 29, 2021

Knowing how to sell UX research is an important part of every UX researcher’s toolkit. I didn’t get into research to end up doing sales,” might you say. First, we’ll start by seeing how knowing how to sell research will help you in your UX journey. Sometimes you’ll even be the only researcher in the team.

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Research Software User Testing Product Research UX 110

The Product Coalition

JULY 8, 2022

The truth of the hour is: Come what may, companies or products succeed because they offer a service that a customer truly wants! Christensen once said that when we buy a product we are actually hiring something to get a job done. As a product developer, the framework challenges you to consider viewpoints in regard to the customer.

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User Testing Framework Research Software Customer Experience 133

Intercom, Inc.

MAY 1, 2019

Every product design project is a bit like climbing a hill. This is a story of climbing uphill for Product Tours , our recently launched onboarding tool. Our in-app messages are a great tool for engaging in conversation with new signups and telling them how to get started, but they weren’t designed to show them.

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Feedback Software Onboarding KPIs Research Software User Testing 143

Userpilot

JULY 20, 2024

Learning the tools essential for the role is also essential. Retention specialists can leverage platforms like Userpilot for understanding user journeys, ClientSuccess and ChurnZero for B2B customer success and churn prediction, Baremetrics for subscription analytics, etc. Looking into tools for retention specialists?

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Userpilot

MARCH 28, 2024

User analytics play an essential part in the product development and management process. It also explores different kinds of user data analysis, shows you how to conduct it, and introduces a few product analytics tools with the necessary functionality. TL;DR User analytics is a user research methodology. Let’s get to it!

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