Productside

MARCH 3, 2025

In our latest Productside webinar, Becoming an Effective Product Management Leader , Principal Consultants Roger Snyder and Kenny Kranseler delivered a no-nonsense roadmap for new leaders who want to nail their first 90 days (and beyond) and get the tools on how to become a product management leadereffectively. The principle stays the same.

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Product Research Feedback Software Product Management Product Manager 177

The Product Guy

FEBRUARY 13, 2020

For product leaders, that means taking a step back to build a team that can be customer-centric and deliver ongoing innovation to the market. Below is an overview of the main problems I ran into, along with our framework for addressing them and sustaining our innovation and growth. Mental models for decisions not clear.

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Product Research Onboarding KPIs Reporting Tools Feedback Software 471

Roman Pichler

JULY 8, 2024

1] They might include senior management, marketing, sales, service, operations, finance, and HR. The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. I refer to this group as key stakeholders.

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Mind the Product

APRIL 10, 2020

In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. Part of the role of a product manager is to discover and help build products that have a high market impact. The post The GIST Framework by Itamar Gilad appeared first on Mind the Product.

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Roman Pichler

JANUARY 20, 2025

Its consequently not only relevant to developing an initial offering ( MVP ) but also to achieving product-market fit and extending the product lifecycle. The target group describes the people who should benefit from the product, the target users and customers, and the market or market segment you want to address.

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The Product Guy

MARCH 12, 2020

First we agreed framework for product decision making. We agreed that our number one priority had to be achieving Product/Market Fit. In agreeing our framework, we realised that we had been placing too much bias on ‘Market Fit’ in our meetings, and had neglected ‘Product Fit’. I needed to change my approach to alignment.

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User Testing Customer Experience Product Research Framework 405

The Product Coalition

DECEMBER 13, 2021

The below image is a simple framework but it is a growth platform that helps in setting up startups, mid-size or even big enterprises. In due course, the startups need to invest a good amount of time in organizing the strategy and roadmap to track the product performance to get an early product-market fit and scalability.

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Product Innovation Educators

JUNE 3, 2019

Product roadmaps are one of the best-known tools and also the most misused by product managers. We have talked twice before with Bruce McCarthy, co-author of the book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty , to learn how to make roadmaps work for us instead of against us.

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The Product Guy

MARCH 5, 2025

In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: The most common mistakes PMs make in stakeholder alignment. This is part of the Roadmap to Mastery Collectionavailable exclusively on The Product Way Patreon. A growing library of frameworks, case studies, and actionable tools.

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Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

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The Product Guy

FEBRUARY 26, 2025

In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: Why trust is now a product featurenot just a brand value. This is part of the Roadmap to Mastery Collectionavailable exclusively on The Product Way Patreon. A growing library of frameworks, case studies, and actionable tools.

Differentiation 150

Differentiation Roadmap Technical Review Article 150

Intercom, Inc.

JUNE 2, 2021

To avoid this outcome, we apply a simple three-part framework before we start exploring solutions. Our simple team alignment framework . Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? Investment . Innovation.

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The Product Guy

MAY 7, 2020

Relative to other standard roles defined in an organization such as Ops, Marketing, Tech etc., A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. There are many frameworks available on building products and the approach varies individual to individual.

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The Product Guy

JUNE 18, 2020

1password.com) Strikingly- Public Forum, Idea Forum , where customers request and vote on features Public Roadmap (ie Slack , bitsian ) . Are things that we are learning finding their way into the roadmap? How do you internally communicate customer requests/feedback vs the roadmap? Your product hits the market. .

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Product Innovation Educators

JANUARY 20, 2020

To Commit, begin business modeling, make a financial model, do market validation research, and do resource allocation. [16:38] To Describe, plan the roadmap for the release. To Deliver, the product managers who are also product marketing managers need to plan the launch. To Describe, plan the roadmap for the release.

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Product Management University

DECEMBER 11, 2024

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. So youre asked to do a market analysis to make sure stakeholders are confident in your plan. Executive stakeholders want things that drive growth.

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Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. 14:24] Share your Strategy Generation framework for developing product strategy.

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The Product Guy

DECEMBER 23, 2018

Customer segmentation is a powerful tool for product managers and marketers to draw an accurate picture of the customers. Defining target customer base helps with creating the roadmap. A really powerful framework is to continue asking ‘why’ until you get to the root cause. Then you can evaluate the chain reaction of effects.

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Roman Pichler

MARCH 9, 2021

Scrum is a simple framework designed to facilitate the development of complex products. Product Goals and the Product Roadmap. But unless you can’t see further than the next few months, I recommend determining the next three to four product goals and capturing them on your product roadmap , as figure 3 below shows.

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Roman Pichler

JUNE 6, 2023

Pete, the marketer, agreed to rework the marketing strategy to support the next major release. It can be tempting to ignore people issues and focus on product-related tasks like reviewing the product strategy , updating the product roadmap , and refining the product backlog. But the team still over-commits and under-delivers.

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Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. I find that the framework is best suited for products that are affected by a significant amount of uncertainty and change.

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Product Research Feedback Software Research Software User Testing 357

Mind the Product

OCTOBER 23, 2018

I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. One of many, many roadmaps. One of many, many roadmaps. Yet most roadmaps have a big problem in common. The Wrong Conversation.

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Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Marketing and product marketing aren’t interchangeable.

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Melissa Perri

JULY 23, 2024

I wanted to share with you the framework I use when doing this. I review strategies and roadmaps. Then we put together a roadmap for change, and I check in with them along the way as they transform. Others are SaaS companies that are scaling or have scaled recently and want to ensure they are doing it in the best way.

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Weak Development Team Product Research Research Software Feedback Software 250

Product Innovation Educators

JANUARY 4, 2021

Insights on roadmaps, metrics, OKRs, and more for product managers. Joining us for this episode is a CPO who shares some of the tools he uses, including roadmaps, metrics, and OKRs. 5:42] How do you use roadmaps? I use PowerPoint or Google slides for my roadmaps. I structure these roadmaps very clearly.

Feedback Software 277

Feedback Software Data Visualization Customer Feedback Customer Experience 277

The Product Guy

APRIL 21, 2019

A product manager manages the product roadmap/product lifecycle. The secret menu framework. Higher revenue and market share. Alternatively, you can let it fly under the radar and educate your sales team on the secret menu without any marketing material. What is a secret menu? Builds brand. About Anthony Lazarus.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

Lenny Rachitsky

FEBRUARY 25, 2025

Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. As Chandra shares below, his framework sits on top of the best strategy wisdom out there (e.g. product marketing, user research, content design, etc.).

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Strategy Technical Review Product Strategy Product Research 116

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Roman Pichler

MAY 11, 2021

While internal stakeholders such as marketing, sales, and support play an important role in successfully offering a product, it would be wrong to try to please them and to say yes to all their ideas and requests. But the situation is different for product owners in the agile scaling framework SAFe.

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Weak Development Team Product Research User Testing Customer Experience 350

Product Talk

FEBRUARY 12, 2025

Much of this is being fueled by the success of the FAANG companies ( Facebook , Amazon, Apple , Netflix , and Google ) who, now along with Microsoft and NVIDIA , boast some of the largest market caps in the world. They have something like 90 plus percent of their market. One is that you are losing market share.

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Product Research Customer Experience Books Leadership 234

The Product Guy

JUNE 20, 2019

But it does mean owning decisions and having frameworks to get them the results they need. It takes a village to successfully manage a product and as a product manager, you will become the central hub within your company for a lot of critical information about your products, market, clients, competitors and prospects.

Product Research 379

Product Research Feedback Software User Testing Technical Review 379

Roman Pichler

MAY 5, 2020

In the agile scaling framework LeSS, the role is referred to as “ Area Product Owner “ A component owner owns an architecture building block like a user-interface layer or a payment service. The agile scaling framework SAFe uses its own product owner role, the SAFe product owner. A platform owner owns such a platform.

Feedback Software 367

Feedback Software Product Research Weak Development Team User Testing 367

Roman Pichler

MAY 4, 2022

Scrum is a popular agile framework. That’s understandable, as the framework is focused on the development of complex products. You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. Consequently, you’ll benefit from the input of a marketer and a sales rep.

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Product Research Agile User Testing Framework 325

The Product Coalition

NOVEMBER 14, 2023

roadmaps?” I love how you call product frameworks sh*t, but your stuff is always amazing!”. Yes, all we want to do is build, not follow frameworks, but I assure you, this is worth your time. Executing a product roadmap requires more. When it comes to product lifecycle management, there is no shortage of frameworks.

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Feedback Software Roadmap Product Research User Testing 140

The Product Coalition

MAY 28, 2022

I highly recommend going through this framework twice: once with yourself, coming up with your recommendations, and then presenting it to management and letting them go through this process, either getting to the same conclusions that you did or convincing you otherwise. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Framework 154

Framework User Testing Customer Experience Dashboard 154

The Product Guy

JULY 2, 2020

Many product managers, including myself, often reflect and think hard around the areas which they need to invest in to progress in their career; is it A/B testing, data analysis, go to market skills? These three areas are within my development team, with other stakeholders within the business and thirdly, and within the market.

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User Testing Product Research Customer Experience Data Visualization 451

Product Innovation Educators

JULY 3, 2023

With us is David Rogers, an expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books, including The Digital Transformation Roadmap. A lot of companies are pumping out demos of AI passing the bar exam or creating a marketing plan in 30 seconds. Is it actually useful though?

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