Intercom, Inc.

JUNE 2, 2021

To avoid this outcome, we apply a simple three-part framework before we start exploring solutions. Our simple team alignment framework . Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? Investment . Innovation.

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

Product Management University

OCTOBER 22, 2024

Today, Product Management University announced its Product Strategy Framework for B2B product management. There are two key aspects that separate this framework from all the conventional product strategy frameworks. Which market segments are our sweet spots right now? Here’s why that’s so important.

B2B 130

B2B Framework Product Strategy Strategy 130

Product Innovation Educators

DECEMBER 2, 2024

Using a custom ChatGPT model combined with collaborative team workshops, product teams can rapidly move from initial customer insights to validated prototypes while incorporating strategic foresight and market analysis. By the time we launch, the market may have moved on from the problem we originally set out to solve.

User Testing 307

User Testing Feedback Software ChatGPT Research Software 307

Product Innovation Educators

JULY 26, 2021

The book also includes some new tools and frameworks including how to apply Jobs in strategy, as well as product development and innovation. [7:18] One of the main characters is a market detective who tries to understand customers in market investigations. 7:18] Tell us about your book’s narrative format.

Research Software 295

Research Software Feedback Software Marketing User Testing 295

Lenny Rachitsky

APRIL 11, 2024

examples: Vanta, Lattice, Persona] Level two: Developing product-market fit. examples: Looker, Ironclad] Level three: Strong product-market fit, where the fish are jumping into the boat. example: Verkada] Level four: Extreme product-market fit, where metrics are robust and the company has achieved significant milestones.

User Testing 122

User Testing Framework Product Marketing Marketing 122

The Product Guy

FEBRUARY 13, 2020

For product leaders, that means taking a step back to build a team that can be customer-centric and deliver ongoing innovation to the market. Below is an overview of the main problems I ran into, along with our framework for addressing them and sustaining our innovation and growth. Which pain points might we be solving?

Product Research 471

Product Research Onboarding KPIs Reporting Tools Feedback Software 471

Product Innovation Educators

AUGUST 19, 2024

A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. This framework helps solve common problems in product launches by encouraging teamwork, constant improvement, and strategic planning.

Feedback Software 319

Feedback Software B2B Onboarding KPIs Customer Feedback 319

Roman Pichler

JUNE 6, 2023

Pete, the marketer, agreed to rework the marketing strategy to support the next major release. Consequently, you’ll have to deal with more unsolicited feature requests, poor development team performance , an ineffective marketing strategy, and meetings that are poorly attended—to stay with the examples from above.

Construction 187

Construction Customer Feedback Framework User Testing 187

The Product Guy

MARCH 12, 2020

First we agreed framework for product decision making. We agreed that our number one priority had to be achieving Product/Market Fit. In agreeing our framework, we realised that we had been placing too much bias on ‘Market Fit’ in our meetings, and had neglected ‘Product Fit’. I needed to change my approach to alignment.

User Testing 405

User Testing Customer Experience Product Research Framework 405

Product Innovation Educators

JANUARY 20, 2020

To Commit, begin business modeling, make a financial model, do market validation research, and do resource allocation. [16:38] To Deliver, the product managers who are also product marketing managers need to plan the launch. To Connect with the market, make sure the whole company is ready to take product orders. [19:37]

Product Research 271

Product Research Framework Research Software Vision 271

Mind the Product

NOVEMBER 13, 2022

This week’s Sunday Rewind takes us back to 2017 and a talk from Dan Olsen to ProductTank San Francisco that shares advice from his Lean Product Playbook on achieving product-market fit. Dan first runs through the five layers of his Product-Market Fit Pyramid framework. At the base of the pyramid is the target customer.

User Testing 185

User Testing Product Marketing Marketing Framework 185

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Marketing and product marketing aren’t interchangeable.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

The Product Guy

MARCH 19, 2020

Learning from the best products on the market and sharing my experience with Upstack, MealPal and others to workshop a framework of how to decide what features to include in your product launch, ideas for a focused MVP and understanding the engineering implications of your product decisions.

Workshop 410

Workshop Enterprise Framework Product launches 410

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 362

Reporting Tools User Testing Customer Experience Product Research 362

Product Management University

SEPTEMBER 18, 2024

The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. This helps you see the market through the eyes of your target customers. What is The Solutions Value Chain?

Framework 130

Framework User Friction Customer Experience Product Research 130

The Product Coalition

FEBRUARY 4, 2024

Here is a simple framework to help you understand what they need, and more importantly — where are your current gaps. If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). Try including marketing, sales, customer success, and the CEO in the discussion.

Framework 142

Framework Reporting Tools Definition B2C 142

Product Innovation Educators

JANUARY 13, 2025

Doug offered practical solutions through three powerful frameworks that can transform how teams approach innovation and problem-solving. Doug shared six specific types of stimulus that teams can use to spark innovation: Patent Mining: Exploring public domain patents for solution frameworks.

Research Software 267

Research Software User Testing Data Visualization Product Research 267

Product Innovation Educators

JANUARY 20, 2025

Whether you’re just starting with OKRs or looking to improve your existing implementation, this comprehensive guide will help you create an effective OKR framework that drives real results. The key to success lies in focusing on measurable outcomes, maintaining transparency, and avoiding the temptation to create too many OKRs.

Systems Review 282

Systems Review Framework Customer Experience Technical Review 282

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. 14:24] Share your Strategy Generation framework for developing product strategy.

Product Strategy 322

Product Strategy Strategy Weak Development Team Framework 322

Productside

OCTOBER 22, 2024

Productside Stories S2 Ep5: Angela Fleming In this Productside Stories episode, we chat with Angela Fleming, VP of Product at Free Agent, about her unique journey from the world of marketing into product management. If you’re navigating your own product career, Angela’s story is packed with actionable insights.

Leadership 156

Leadership Marketing Framework Customer Feedback 156

Productside

OCTOBER 22, 2024

Productside Stories S2 Ep5: Angela Fleming In this Productside Stories episode, we chat with Angela Fleming, VP of Product at Free Agent, about her unique journey from the world of marketing into product management. If you’re navigating your own product career, Angela’s story is packed with actionable insights.

Leadership 156

Leadership Marketing Framework Customer Feedback 156

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. This framework covers five major questions: What do we aspire to be? Where do we play?

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Product Innovation Educators

SEPTEMBER 16, 2024

What product managers need to know about the Targeted Innovation Process Watch on YouTube TLDR The Targeted Innovation Process is a practical framework that helps product managers drive innovation in their organizations. This framework has five key steps: Step Description 1.

Research Software 301

Research Software Feedback Software User Testing Analytic Tools 301

Product Innovation Educators

MARCH 9, 2020

A framework for product managers to create the future. 7:43] In your new book, Create the Future: Tactics for Disruptive Thinking , you share a framework for creating the future. What can you tell us about each part of that framework? This framework covers all these elements. [9:46] The market goes up and down.

Data Visualization 293

Data Visualization User Testing Product Research Framework 293

Product Innovation Educators

JANUARY 3, 2022

How product managers can use the Modified Agile for Hardware Development Framework. They think they have the answer for applying Agile principles to hardware projects, and they call it the Modified Agile for Hardware Development (MAHD) Framework. 15:01] How does your MAHD ( Modified Agile for Hardware Development) Framework work?

Agile 290

Agile Development Feedback Software Customer Experience 290

The Product Guy

JANUARY 8, 2019

We had built a platform tailored to the specific needs of the local market to connect small businesses with their customers – for restaurants to reach out to potential diners, for hairdressers to find people who want a haircut and so on. Therefore, the processes and practices embedded in agile frameworks should maximize the customer value.

Product Research 354

Product Research Customer Experience Weak Development Team Agile 354

Product Management University

OCTOBER 29, 2024

Unconventional Product Marketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses. Who Are the Courses For?

Product Marketing 147

Product Marketing Marketing Certifications Product Management 147

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Outline a marketing plan to promote your product across multiple channels and drive sales.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Product Innovation Educators

DECEMBER 16, 2024

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. This led him to research and identify 19 core activities specific to product management, with clear separation from product marketing, sales, and go-to-market functions.

Research Software 266

Research Software Feedback Software User Testing Product Research 266

Userpilot

SEPTEMBER 18, 2024

In this article, we’ll dig deeper into the AARRR framework and the relevant metrics associated with each stage. What is the AARRR metrics framework? AARRR, also known as pirate metrics , is a framework companies use to drive product growth. AARRR metrics framework background: Who created it and why? AARRR framework.

Onboarding KPIs 105

Onboarding KPIs Framework Data Visualization Analytic Tools 105

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. It runs the gamut.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. I find that the framework is best suited for products that are affected by a significant amount of uncertainty and change.

Product Research 357

Product Research Feedback Software Research Software User Testing 357

Roman Pichler

MAY 4, 2022

Scrum is a popular agile framework. That’s understandable, as the framework is focused on the development of complex products. You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. Consequently, you’ll benefit from the input of a marketer and a sales rep.

Product Research 325

Product Research Agile User Testing Framework 325

The Product Guy

DECEMBER 23, 2018

Customer segmentation is a powerful tool for product managers and marketers to draw an accurate picture of the customers. A really powerful framework is to continue asking ‘why’ until you get to the root cause. Incorporating the analysis into product decisions. Data can be collected by interviewing customers, surveys, focus groups etc.

User Friction 360

User Friction Customer Experience Customer Feedback Data Visualization 360