Melissa Perri

JULY 23, 2024

I wanted to share with you the framework I use when doing this. I review strategies and roadmaps. Below is a brief overview of the framework that I use and a few signs of where you should start if you want to run this exercise yourself. At all of them, I start understanding the current state of Product Management.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

User Testing 147

User Testing Product Research Data Visualization Customer Feedback 147

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. I’m an engineer and I think like an engineer, so I’m looking for frameworks and patterns.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

Generative AI 130

Generative AI Market Research User Testing Product Research 130

Melissa Perri

JUNE 29, 2017

Let’s look at where these terms and disciplines originated from and how some common frameworks explain them. That was until I had my first experience teaching Product Management at a company using the SAFe framework. It can and should exist with any framework or process. I rarely thought about it after that.

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Product Research Product Management Product Manager Customer Experience 325

Mind the Product

MARCH 20, 2020

She condemns the SAFe framework, which separates the role of product owner and product manager, asserting the former as tactical and the latter strategic. Start today, by analysing all the information available – customer and user research, market research, and user data. Portfolio and product strategy.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Roman Pichler

MARCH 14, 2017

The confusion stems—at least partly—from the fact that Scrum is a simple framework focused on helping teams develop software. It does not cover common product management practices, such as, product strategy development, product roadmapping, and financial forecasting; and the only product management tool it offers is the product backlog.

Product Management 265

Product Management Product Manager Research Software Product Research 265

Product Innovation Educators

JULY 29, 2024

Building the ODI Framework After the PCjr setback, Ulwick moved from engineering to product planning at IBM. His early research involved a simple but powerful method: asking customers to compare products. This framework made innovation more predictable and effective. He started exploring what makes innovation successful.

Data Visualization 284

Data Visualization Research Software Product Research Product Management 284

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time. Here we go.

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Product Strategy Strategy Product Research Customer Experience 130

Product Innovation Educators

OCTOBER 14, 2024

He advises using AI as a starting point, but always reviewing and refining the output to ensure it aligns with product strategy and organizational goals. ” Logical Reasoning Prompts Encourage AI to use logical reasoning by giving it examples or frameworks. For example, “Here are three product ideas.

Artificial Inteligence 243

Artificial Inteligence Research Software Data Visualization Reporting Tools 243

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

SEPTEMBER 16, 2024

What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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Agile Product Research User Testing Feedback Software 261

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

Product Research 264

Product Research Product Management Product Manager Customer Experience 264

Product Innovation Educators

OCTOBER 3, 2022

They’ve developed an insights platform to facilitate collaboration between market researchers, UX professionals, marketing managers, and product leaders. There are junior developers who know a lot more than I do about the latest front-end framework, and and asking them to explain it to me engenders trust. [11:49]

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Technical Review Research Software Finance User Testing 251

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy. First, prioritize your goals.

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. How can you implement your first micromarketing campaign strategy in your SaaS? What will your positioning and messaging strategy be?

Research Software 98

Research Software User Testing Strategy Customer Experience 98

Userpilot

MARCH 9, 2025

Conduct customer research: A 6-step guide Choosing between quantitative and qualitative data is only one aspect of starting your customer research. There’s an entire 6-step framework that comes into play to help you get the right data from the right audience using the right research methods.

Research Software 83

Research Software User Testing Analytic Tools Feedback Software 83

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

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User Testing Research Software Market Research Product Research 66

Product Innovation Educators

JUNE 24, 2024

In this article, we’ll explore Mary’s journey, the strategies she used to reframe her experience, and the valuable lessons she learned along the way. Another critical aspect of Mary’s preparation was gaining a deep understanding of the product management process and the various methodologies and frameworks used in the field.

Product Management 249

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The Product Coalition

FEBRUARY 23, 2024

Candidates are expected to engage with the question critically, asking clarifying questions, applying analytical frameworks, and building on their assumptions despite not being market experts on the topic at hand. Consistency between the strategy and execution phases is crucial.

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Analytic Tools Data Visualization Research Software Feedback Software 142

ProductPlan

JANUARY 24, 2019

One way to make better product decisions is to borrow a framework developed by Google. Google originally created the HEART framework to help its UX teams improve users’ experience with Google products. But, product managers can get as much benefit out of the HEART framework as UX designers have. Engagement. Task success.

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Framework Customer Experience Research Software User Testing 82

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents. Conclusion.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. SMART goal-setting framework.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

The Product Coalition

MARCH 24, 2021

This is why I combine several good practices and frameworks to my own ‘Target Customer Scenario Canvas’ (figure 2). This company has already won some early adopters that try the solution but now wants to cross the chasm to enter the mainstream market. Then he was eager to actually execute the strategies and build real products.

User Testing 149

User Testing Research Software User Friction Customer Experience 149

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

The Product Coalition

OCTOBER 2, 2024

After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. But we also have a research consulting team. We’ve got a very strong customer success department that’s experienced in market research. What strategies have worked for you?” Tremis asked.

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User Testing Data Visualization Customer Feedback Research Software 140

The Product Coalition

SEPTEMBER 21, 2020

Often, other functions such as Marketing and Sales also use experimentation to identify target segments, optimize campaign performance and trial pricing strategies. Many companies, in fact, set up cross functional experimentation teams and use the test and learn mentality as their business transformation strategy.

Customer Experience 166

Customer Experience Data Visualization User Testing Product Research 166

Userpilot

NOVEMBER 29, 2023

TL;DR Product research tools are platforms used by product managers to gather, analyze, and interpret data related to their products and user behavior. A solid research tool to gather high-quality data through market research, surveys, and great reporting tools. product analytics, user reporting , market research, etc.).

Research Software 104

Research Software Data Visualization Feedback Software Analytic Tools 104

BrainMates

OCTOBER 20, 2024

One of the critical tools that can help product managers improve customer satisfaction is the SERVQUAL model or Customer Service Gap model , a framework for identifying and addressing gaps in service delivery. In competitive markets, product managers who bridge the customer experience gap will have a significant advantage.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

The Product Coalition

FEBRUARY 6, 2020

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

Data Visualization 79

Data Visualization Research Software Reporting Tools Analytic Tools 79

Lenny Rachitsky

JUNE 11, 2024

Understanding and crafting growth strategy 1. Explain the product-market-fit survey by Rahul Vohra c. Doing market research 12. Notion’s AI go-to-market strategy 13. Provide a detailed overview of Deel’s go-to-market strategy 14. How did Spotify use the Jobs to Be Done framework?

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User Testing Research Software Analytic Tools Technical Review 117

The Secret PM Handbook

AUGUST 22, 2016

Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Strategy – how the goals of my company drive the solutions I deliver, and how my solution aligns with those goals. We do a lot of market research. My Selection Criteria.

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Research Software Feedback Software User Testing Product Management 170

Alchemer Mobile

FEBRUARY 2, 2021

App marketing at its most basic. The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? Once you know where your market is, register your accounts and start posting or sharing content related to your soon-to-be-launched app to build a following.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

AUGUST 22, 2024

Maja is particularly known for her expertise in executing growth strategies that drive user acquisition, engagement , and retention. She also authored the best-selling book Go-to-Market Strategist , which already helped over 6,500 businesses successfully plan and execute effective GTM strategies. million in growth capital.

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Books User Testing Analytic Tools Feedback Software 105