From Data Analysis to Data Storytelling: Improving the Product Experience at Chick-fil-A
Amplitude
JANUARY 26, 2021
Our Chick-fil-A One app is our loyalty app that allows customers to order ahead, earn points, and redeem those points for food rewards. Not only is the purchase funnel a key KPI, but we also monitor how customers pick up their order (e.g. curbside, drive-thru, takeout) and whether or not users redeem their rewards.
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