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TEI 290: What product managers must know about Customer Development and Lean Startup – with Steve Blank

Product Innovation Educators

In 2012 I read a book titled, Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. It tied together many of my experiences and I helped me put them into a framework. Consequently, I think of Eric Ries as the create of Lean Startup and Steve Blank as its father. It’s a book that spoke to me.

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2018 on Inside Intercom

Intercom, Inc.

“The journey from startup to scale-up is a fascinating story, and we thoroughly enjoy sharing our perspective, our insights and our experiences” The journey from startup to scale-up is a fascinating story, and we thoroughly enjoy sharing our perspective, our insights and our experiences as we continue on that journey.

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Download The Growth Handbook. This final assumption in particular was no longer true or useful.

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Elad Gil on catapulting into hyper growth

Intercom, Inc.

To help codify his learnings throughout those experiences and share the most repeatable frameworks, he’s published the High Growth Handbook , available from Stripe Press on Tuesday, July 17. Congratulations on the High Growth Handbook. The only good generic startup advice is that there’s no good generic startup advice.

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11 Books To Read As A Product Manager

Bain Public

Here are our top 11 best books to read as a product manager: The Making of a Manager: What to Do When Everyone Looks to You by Julie Zhuo This handbook is about the perfect book for those new to the job and want to learn how to become the manager you’ve always wanted. What better way to do so than by reading!

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Mental Models for Product Managers – Part 2

The Secret PM Handbook

This is the classic framework from Geoffrey Moore’s Crossing the Chasm. I haven’t even talked about some of the valuable larger frameworks of mental models (although I do have blog posts about some – like Kathy Sierra’s “badass” approach ). Who the product is for (the market). What the product is (the category).

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How to Crush your PM Recruiting as an MBA

PMLesson's Ace the PM Interview

We highly recommend this book as it can serve as your handbook for every step of PM recruiting. Bookmark: Product Hired's list of links that they've curated across the web that cover frameworks, interviews, experts, resources, etc. #2 One way to do this is by helping a startup evolve their product over time.