Framework Handbook Product Research 
The Secret PM Handbook
MAY 5, 2017
One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. In this post, I share a simple model or framework to answer this question. We’re called “product” managers. We’ll start with a box labeled “Product.” Product manager =? Product Owner.
The Secret PM Handbook
MAY 5, 2017
One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. In this post, I share a simple model or framework to answer this question. We’re called “product” managers. We’ll start with a box labeled “Product.” Product manager =? Product Owner.
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The Secret PM Handbook
AUGUST 4, 2017
The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. One test of a new framework is how well it explains “previous observations.” Breakthrough!
The Secret PM Handbook
AUGUST 4, 2017
The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. One test of a new framework is how well it explains “previous observations.” Breakthrough!
The Secret PM Handbook
AUGUST 4, 2017
The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. One test of a new framework is how well it explains “previous observations.” Breakthrough!
The Secret PM Handbook
AUGUST 11, 2017
That’s a question I actually got in a product management job interview a while ago. Without doing some research, we have no idea whether this is an aspirin problem, or an operating room problem. Then I’d go do some research on onboarding. Why aren’t customers successfully using our product? Why are they successful?
Product Innovation Educators
APRIL 10, 2023
The steps in ranking and valuing Jobs-to-be-Done—for product managers We have talked a few times about Jobs-to-be-Done in past episodes. It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. Then quantitatively test them.
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