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Finance Apps: Benchmarks for Success in 2021

Alchemer Mobile

Finance brands were generally spared by the marketplace shakeup of 2020. Consumers used Finance apps for the same standard purposes, although DAU spiked as people used mobile as their primary access point to banks and finance management. 2021 Engagement Benchmarks for Finance Apps. Ratings and Reviews.

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Engagement Benchmarks for Retail and eCommerce Apps

Alchemer Mobile

While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. Ratings and Reviews. star rating, and had 488 app store reviews. star rating, and had 7,549 app store reviews.

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A Leader's Guide to Metrics Reviews

Sachin Rekhi

One practice that both companies established was weekly executive-level metrics reviews. I've come to believe that establishing such a metrics review meeting is critical for developing an effective data-driven culture and I wanted to share some of the best practices around doing so. Why metrics reviews matter.

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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement. Modern customer engagement is a newer discipline than more established, traditional functions like HR, finance, or IT.

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Why 36% is the magic number: Finding the right amount of text in mobile apps

Intercom, Inc.

I examined the first screen that loaded in 25 popular iOS apps across a variety of use cases (such as social media, retail, services, personal finance, and more). Personal finance: (PayPal, Revolut) 41.0%. Here’s what this process looked like for the Apple Music app: About 36% of the first screen of Apple Music’s iOS app contains text.

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Ten UX/UI Design Challenges That Can Compromise Financial Apps

The Product Coalition

Users share sensitive data and entrust performing operations with their finances, so even minor defects in fintech products destroy confidence, make users question the company’s expertise, and what’s worse, abandon an app. Fintech software represents specific challenges due to diverse dynamic content, graphs, tables, and more.

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How Natural Language Processing Can Revolutionize The Financial Industry

The Product Coalition

What about the future of finance? Modern finance is being swayed not only by numbers but also by words. Integrating NLP into financial decision making Natural language processing can transform unstructured data from text or human speech into meaningful insights across various areas of modern finance.