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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That that the world cares deeply about the details.

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Rules & Tools For Scaling Software Sales | Stephen Allott, Seedcamp| BoS Europe 2018

Business of Software Conference

From generating good leads, to spotting good sales people and how to motivate them to be better. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Stephen Allott (Seedcamp) – Rules & Tools For Scaling Software Sales from Business of Software Conference.