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” Product: “We’re endlessly creating and updating demos, decks, product bulletins, release dates/roadmaps, FAQs, technical docs, checklists, cheat sheets -- but Sales hardly uses any of them, and still expresses deep frustration with us. Sales Sales teams hate this. They
SalesTraining on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to salestraining, products play a supporting role, not a leading role. The Value of a Product Marketing Roadmap for Sales.
Finance), you can also contribute to high-tech Product Management, although the focus will be much different. You also develop the roadmap and address the product development as per the roadmap. You work with Marketing to define the customer profile, you work with business development to do salestraining and enablement.
If support teams are focused on arguing with the finance department, that leaves very little time to improve how they deliver exceptional customer service. Better salestraining also won’t stop individual salespeople who are new and just trying to learn the ropes, or simply have a different idea of who the ideal customer is.
At this point, we needed to get educated (quickly) on how Sales at this company was motivated. Our next stop was Finance. We scheduled a meeting with someone that Finance identified as the “Genie of Sales Compensation.”
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