Product Management University

AUGUST 13, 2019

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Lenny Rachitsky

NOVEMBER 17, 2024

Raaz was one of the first five employees at Wiz, joining as the first product manager, and helped the team pivot to what may be the most intense PMF in history. Before Wiz, Raaz led security products at Microsoft, including Azure Sentinel. Listen now on Apple , Spotify , and YouTube.

Startups 98

Startups Feedback Software Product Strategy User Testing 98

Mironov Consulting

OCTOBER 26, 2017

Head of Product: My CEO is a finance guy*, and is pushing the product team hard to prioritize all engineering work solely on ROI. Most first-time CEOs come from some functional role: sales, finance, marketing, engineering, occasionally product management. (Or (combining a series of similar conversations).

Finance 95

Finance User Testing Analytic Tools Research Software 95

The Secret PM Handbook

OCTOBER 7, 2016

The “Present” of Product Management. Product management today has these characteristics: Primary focus on is product and features, not market problems and solutions. Lip service paid to “product/market fit,” but it’s often considered something you do after you have a product.

Product Management 223

Product Management Product Manager Finance Management 223

The Product HQ

JUNE 1, 2024

Are you curious to learn the top finance product manager skills recruiters are looking for? Finance PMs occupy a unique position within the world of product management. Since finance PMs are responsible for a specific niche of products, recruiters who scout for them look for a particular set of skills in candidates.

Finance 52

Finance User Testing Data Visualization Analytic Tools 52

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market).

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

ProductPlan

DECEMBER 7, 2022

What is a finance product manager? Like a product manager in any other industry, a finance product manager is responsible for the success of a product or portfolio of products. Let’s be clear about how we define a finance product manager. Product Marketing. Key differences.

Finance 52

Finance Product Management Product Manager Government 52

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

The Product Bistro

JUNE 14, 2016

Finance – the finance team is often responsible to track development costs before launch, and the profitability of the sales ramp. Also, participation by marketing is useful, as often Product Management is part of the marketing team. The Planning.

Technical Advisors 170

Technical Advisors Product Research Finance User Testing 170

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. What’s the meeting about? Which outcome do you want to achieve?

Weak Development Team 304

Weak Development Team Product Management Product Manager User Testing 304

Intercom, Inc.

OCTOBER 29, 2019

For example, our Finance team is now able to confirm whether new customer growth is up in our target segments. In our case, the Finance team was supportive of using this approach for our first iteration. Buyer personas: Who decides to buy your product? Assessing progress on our strategy. How to segment your customers.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Arkenea

FEBRUARY 23, 2025

There’s one other important element to mention, because even though I think that many founders and product managers don’t put enough stock in buyer and customer feedback, there is an opposite problem that can happen, particularly in the early stages of a company or product. But then when do you move on?

User Testing 98

User Testing Feedback Software Research Software Customer Feedback 98

Intercom, Inc.

FEBRUARY 2, 2022

sharing with product, marketing, sales, and finance teams) and reaching wider to connect with other stakeholders who are keen to collaborate. It’s time to be noticed and let people celebrate your work! Start small and begin to apply aspects of this model to your next project, thinking outside of your function (e.g.,

Data Visualization 220

Data Visualization User Testing Technical Review Magazine 220

Product Innovation Educators

DECEMBER 12, 2022

I did a bunch of research, and I think there was an opportunity for product-market fit there. And it wasn’t that the product didn’t work. It was that we didn’t have product-company fit. It was a total utter flop, doomed from the start. It was not doomed because the customer didn’t care.

Product Research 223

Product Research Workshop User Testing Management 223

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Instead, we need to get our product learning in place and then ramp up a revenue process. Will we be exhibiting there?

User Testing 79

User Testing Enterprise Weak Development Team Product Research 79

Product Management University

AUGUST 3, 2021

To what extent do product management and product marketing disciplines need to change to align with the new customer landscape? Here’s one of the most important aspects of structuring your product management and product marketing teams. Product Management 2.0 – The Maturation of B2B Product Management.

Customer Experience 130

Customer Experience Reporting Tools Product Management Product Manager 130

The Product Coalition

JANUARY 17, 2022

product marketing matches their API Developer Portal with flawless consistency Codat.io Product Marketing to Match the Codat.io Product Marketing to Match the Codat.io Seek to have your documentation in the top and side navigation (in addition to your product marketing site). www.Astral.sh ).

UX 154

UX Data Visualization Development Reporting Tools 154

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. Each department wants to hire in its own image. Let’s unpack.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Product Innovation Educators

MAY 24, 2021

Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Our guest is Ajit Ghuman. Useful links: Buy Ajit’s book Price to Scale.

Product Research 211

Product Research Differentiation Customer Feedback Data Visualization 211

Product Innovation Educators

JANUARY 15, 2024

While running Design Thinking at Home Depot, to solve problems we brought the right people together, including engineering, product, marketing, and legal. At Home Depot, we taught other parts of the organization like finance how to use the Design Thinking framework to solve problems. We showed that we can solve anything.

User Testing 284

User Testing Product Research Customer Experience Research Software 284

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. The concept is so simple, but so effective.

Product Research 179

Product Research Weak Development Team User Testing Embedded Analytics 179

Product Management University

JUNE 21, 2021

Understanding the market doesn’t mean understanding the market for your products. It means understanding the market, period. or horizontally (IT, Sales, finance, HR, etc.). Input from sales and other customer facing teams is a part of creating a well-rounded view of the market. That’s right.

Product Management 147

Product Management Product Manager Healthcare Management 147

Pragmatic Marketing

DECEMBER 21, 2017

One of the most common ways to measure the performance of a product marketing manager is by the number of leads she generates. What’s needed is a way to check on the health of the product, to monitor its vitals. What’s needed is a way to check on the health of the product, to monitor its vitals.

Product Marketing 70

Product Marketing Marketing Customer Experience Management 70

Mind the Product

MAY 24, 2019

Beyond Product-Market Fit. While most of us are developing products that are looking for product-market fit, in social services, that is not the end goal. Protecting her children in what she perceived to be a dangerous place was more important than increasing her income, even at nutritional cost.

Research Software 173

Research Software Data Visualization Government Education 173

Product Innovation Educators

MARCH 19, 2018

14:09] How does product management differ from product marketing? I think about three types of work that need to be done: product growth, product planning, and strategy. Product growth is figuring out how to get more people to buy your product and that’s product marketing’s role.

Research Software 165

Research Software Feedback Software Product Management Product Manager 165

Alchemer Mobile

MAY 7, 2020

Amplitude helps you use customer data to build great product experiences that convert and retain users. Amplitude provides product analytics to help companies understand user behavior. Product, marketing, and growth teams use Amplitude to discover and share insights about user engagement, retention, and revenue.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Instead, we need to get our product learning in place and then ramp up a revenue process. Will we be exhibiting there?

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Alchemer Mobile

NOVEMBER 10, 2022

Further, Alkami Technology features retail, business, mobile, bill pay, personal finance management, person-to-person payments, and marketing; and features an integrated content management system that delivers one-to-one product marketing and cross-sell opportunities. We all know and love Slack.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Product Management University

NOVEMBER 6, 2018

Ideally, you have exposure to business operations in HR, IT, finance, operations, etc., Start Your Product Management Career Today. Learn the industry’s simplest best practices for delivering, marketing and selling solutions that make customers measurably better at their business so you can accelerate your own growth.

Product Management 124

Product Management Product Manager Customer Experience Certifications 124

Product Management University

JUNE 30, 2020

Long story short, the interactions between marketing, risk management, card approval, finance, etc. The products and features that comprise the solution are the proof points. Outcome-Based Product Management & Product Marketing. Designing Processes Before Products. Related Articles.

Customer Experience 130

Customer Experience Customer Feedback Product Research Banking 130

Intercom, Inc.

AUGUST 30, 2022

Using Brex also saves time for your finance team (or, depending on headcount, your finance person ??) Collecting and analyzing customer data is crucial to understanding your customers, perfecting your product-market fit, and enabling you to test and iterate on your successes.

Reporting Tools 163

Reporting Tools Customer Communications Analytic Tools Data Visualization 163

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

ProductPlan

JUNE 5, 2020

According to PayScale , its product management certification is completed mostly by experienced and midcareer product professionals. The certification follows this six-step learning journey: Foundation : Explores the scope of activities necessary in product management and helps to define various PM roles (e.g.,

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

Sachin Rekhi

JUNE 1, 2017

But along the way I ended up getting a concentration in finance at Wharton because it was what Wharton was most well known for. At the time I thought this would be the perfect mix of my passion for finance and software engineering. At the time I thought this would be the perfect mix of my passion for finance and software engineering.

Technical Review 121

Technical Review Software Review Research Software Reporting Tools 121

Intercom, Inc.

OCTOBER 8, 2018

Then, lots of other functions like product management and engineering, which can sit close to those disciplines. Analytics, biz ops, marketing, sales, customer support, recruiting, finance, HR, I can keep going. I thought marketing would basically take what we build and announce it. I thought finance paid my expenses.

Analytic Tools 220

Analytic Tools Research Software User Testing Data Visualization 220