Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. When a company is having trouble in the market, price point is never really the problem.

Product Research 211

Product Research Differentiation Customer Feedback Data Visualization 211

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market).

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

The Product HQ

JUNE 1, 2024

Are you curious to learn the top finance product manager skills recruiters are looking for? Finance PMs occupy a unique position within the world of product management. This article discusses eleven skills that employers look for when hiring finance product managers.

Finance 52

Finance User Testing Data Visualization Analytic Tools 52

ProductPlan

DECEMBER 7, 2022

What is a finance product manager? Like a product manager in any other industry, a finance product manager is responsible for the success of a product or portfolio of products. Let’s be clear about how we define a finance product manager. Market analysis and product strategy.

Finance 52

Finance Product Management Product Manager Government 52

Intercom, Inc.

FEBRUARY 2, 2022

That means acknowledging the needs of your audience or customers, and the ways this work will impact them – both positively and negatively. sharing with product, marketing, sales, and finance teams) and reaching wider to connect with other stakeholders who are keen to collaborate. Screenplay: The story you will tell.

Data Visualization 220

Data Visualization User Testing Technical Review Magazine 220

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

OCTOBER 29, 2019

Once you have these segments, you can build the right product, set the right distribution and positioning, and match the right sales motion to each customer, while also refining your segments over time. For example, our Finance team is now able to confirm whether new customer growth is up in our target segments.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Arkenea

FEBRUARY 23, 2025

There’s one other important element to mention, because even though I think that many founders and product managers don’t put enough stock in buyer and customer feedback, there is an opposite problem that can happen, particularly in the early stages of a company or product. But then when do you move on?

User Testing 98

User Testing Feedback Software Research Software Customer Feedback 98

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

Product Innovation Educators

DECEMBER 12, 2022

If you know someone wants a promotion, you can position your product as something that will make them more visible as a successful contributor to something awesome. [24:22] I did a bunch of research, and I think there was an opportunity for product-market fit there. And it wasn’t that the product didn’t work.

Product Research 223

Product Research Workshop User Testing Management 223

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. When a company is having trouble in the market, price point is never really the problem.

Product Research 156

Product Research Differentiation Customer Feedback Data Visualization 156

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. And there’s no guarantee that we ever find a positive answer. Which leads to a spin cycle of frustration and finger-pointing.

User Testing 79

User Testing Enterprise Weak Development Team Product Research 79

Product Innovation Educators

MARCH 19, 2018

Joining me for this discussion is Steve Johnson, who previously shared in episode 115 the 6 types of expertise product managers need. Steve has been working within the high-tech arena since 1979 with experience in technical, sales, and marketing positions at companies specializing in enterprise and desktop hardware and software.

Research Software 165

Research Software Feedback Software Product Management Product Manager 165

Product Management University

JUNE 21, 2021

Understanding the market doesn’t mean understanding the market for your products. It means understanding the market, period. or horizontally (IT, Sales, finance, HR, etc.). Input from sales and other customer facing teams is a part of creating a well-rounded view of the market. That’s right.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

Product Management University

NOVEMBER 6, 2018

In order to consistently deliver solutions that are valuable enough to make customers measurably better at their business, product managers absolutely, positively have to know WHAT their target customers are trying to accomplish, WHY those business goals are important, WHAT’s stopping them and how success is measured.

Product Management 124

Product Management Product Manager Customer Experience Certifications 124

Mind the Product

MAY 24, 2019

They elevated the residents to the position of “expert” of their situation, involved them in hackathons where they could be the ones to say if an idea would work or not, and even had more residents participate than outsiders. Beyond Product-Market Fit. Bernise says her team was really looking for Process-Context Fit.

Research Software 173

Research Software Data Visualization Government Education 173

Alchemer Mobile

NOVEMBER 10, 2022

Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app. We all know and love Slack.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. Each department wants to hire in its own image. Let’s unpack.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

The Product Coalition

NOVEMBER 19, 2020

He’s been applying for positions for months and has found it nearly impossible to get an interview. More than many other roles, PM positions tend to have stringent qualifications for desired applicants. If you were an analyst, try applying to companies that build a product for analysts, like Tableau. Then work your way there.

Technical Review 166

Technical Review Product Management Product Manager Research Software 166

Alchemer Mobile

MAY 7, 2020

Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. And there’s no guarantee that we ever find a positive answer. Which leads to a spin cycle of frustration and finger-pointing.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Intercom, Inc.

OCTOBER 8, 2018

Then, lots of other functions like product management and engineering, which can sit close to those disciplines. Analytics, biz ops, marketing, sales, customer support, recruiting, finance, HR, I can keep going. I thought marketing would basically take what we build and announce it. I thought finance paid my expenses.

Analytic Tools 220

Analytic Tools Research Software User Testing Data Visualization 220

Product Management University

FEBRUARY 25, 2020

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. You also need to encourage word-of-mouth virality based on the strength of your product. Goal of website.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

The Product Coalition

JULY 27, 2024

John has held product roles at various companies in different stages, most recently serving as the Senior Director of Product Management at SugarCRM. He is now the founder of Breakthrough Ventures , providing Fractional Product Management and Product Marketing Services to software companies. This isn’t ideal.

CTO Coach 100

CTO Coach Fractional CTO Product Management Product Manager 100

Userpilot

JULY 27, 2023

They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Cash Position and Flow : These metrics help CEOs track how much money is at hand, what’s coming in, and how the cash is spent.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Mixpanel

SEPTEMBER 21, 2023

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. The reason I started posting my trades as Sir Jack is because it can feel really uncomfortable talking about finances under your real name.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

ProductPlan

MARCH 5, 2021

For this entry-level product role, hiring managers are looking for candidates who understand what product management is. Background preferences for this role include product marketing experience or project management experience. Product Manager. When are you ready to move from Product Manager to a senior position?

User Testing 132

User Testing Product Research Product Management Product Manager 132

Intercom, Inc.

NOVEMBER 25, 2019

Most of them are more like us in that they probably have a software product and they probably sell it. And the product strategy, obviously, is the product and the product must fit the market. And how the marketing team position it, is how they attach themselves to demand, by saying “you should use X when doing Y.”

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Coalition

AUGUST 24, 2021

After the crash, venture capital firms started to look for companies that were actually building something worthwhile for customers, rather than spending an enormous amount of funding on things that would bring no significant value to the market. value proposition and customer segments , creates the well-known concept of product/market fit.

User Testing 157

User Testing Development Customer Experience Product Research 157

Intercom, Inc.

NOVEMBER 27, 2019

. “The reason why businesses grow is they’re in a great market” It’s this approach to scaling their business that has enabled Paddle to achieve 2475% revenue growth over the last four years. It’s even garnered them an enviable position among Deloitte’s Fast50, a list of the fastest growing software companies in the UK.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Mind the Product

OCTOBER 19, 2016

And how do they make sure that any investment will adequately consider future movements of both the market and the competition? Why should product managers be under any more pressure to make sound decisions than finance managers or sales and marketing teams? The pressure is on to get it right.

Product Management 122

Product Management Product Manager Technical Review Customer Experience 122

Intercom, Inc.

FEBRUARY 1, 2018

Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation. How did you get yourself into that position? After I had left, we started to see that we had product-market fit. You can subscribe to it on iTunes or grab the RSS feed in your player of choice.

User Testing 174

User Testing Marketing Research Software Feedback Software 174