Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Lenny Rachitsky

NOVEMBER 17, 2024

Raaz took on the CMO role despite having no marketing experience. Unlike product management, where a misstep could haunt you forever, marketing allows for rapid experimentation. Wiz hit $100 million ARR within 18 months (the fastest growth in startup history) and, five years in, is generating over $500 million ARR.

Startups 98

Startups Feedback Software Product Strategy User Testing 98

Sachin Rekhi

JANUARY 9, 2017

I studied computer science in the engineering school and ultimately settled on finance at Wharton. While I may have been better served studying marketing or management, I did learn some important finance principles that I still use day-to-day in my product management role. Finding the arbitrage opportunity.

Finance 96

Finance User Testing Feedback Software Weak Development Team 96

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

The Secret PM Handbook

OCTOBER 7, 2016

Product management today has these characteristics: Primary focus on is product and features, not market problems and solutions. Lip service paid to “product/market fit,” but it’s often considered something you do after you have a product. The value of product management is recognized qualitatively.

Product Management 223

Product Management Product Manager Finance Management 223

Mironov Consulting

OCTOBER 26, 2017

Head of Product: My CEO is a finance guy*, and is pushing the product team hard to prioritize all engineering work solely on ROI. Most first-time CEOs come from some functional role: sales, finance, marketing, engineering, occasionally product management. (Or (combining a series of similar conversations).

Finance 95

Finance User Testing Analytic Tools Research Software 95

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Product Management University

MARCH 12, 2018

If you have market driven products then don’t you have a market driven company? There are three key differences between market driven products and a market driven product company. Here are three key differences between market-driven products and market-driven product companies.

Marketing 100

Marketing Finance Naming Messaging 100

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. We lack four or five beta users kicking the stuffing out of our proto-product, stumbling through installation and incomplete UI.

User Testing 79

User Testing Enterprise Weak Development Team Product Research 79

Arkenea

FEBRUARY 23, 2025

You’ve got your product out in the market. But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? A clear product vision should help influence who your target market is.

User Testing 98

User Testing Feedback Software Research Software Customer Feedback 98

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

The Product Bistro

JUNE 14, 2016

Even though structured customer visits are technically “ marketing ” research, for them to be valuable requires that many of the key groups in the organization are involved. Finance – the finance team is often responsible to track development costs before launch, and the profitability of the sales ramp.

Technical Advisors 170

Technical Advisors Product Research Finance User Testing 170

Intercom, Inc.

OCTOBER 29, 2019

For a growing business, segmentation is necessary to know your customers and your market, and share this understanding across teams. At Intercom, we have benefitted from customer segmentation in these ways: Describing customers in a common way across go-to-market, product, and engineering. Informing our approach to the market.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 290

Weak Development Team Product Management Product Manager User Testing 290

Pragmatic Marketing

DECEMBER 21, 2017

One of the most common ways to measure the performance of a product marketing manager is by the number of leads she generates. What’s needed is a way to check on the health of the product, to monitor its vitals. What’s needed is a way to check on the health of the product, to monitor its vitals. Close Ratio.

Product Marketing 70

Product Marketing Marketing Customer Experience Management 70

The Product HQ

JUNE 1, 2024

Are you curious to learn the top finance product manager skills recruiters are looking for? Finance PMs occupy a unique position within the world of product management. Since finance PMs are responsible for a specific niche of products, recruiters who scout for them look for a particular set of skills in candidates.

Finance 52

Finance User Testing Data Visualization Analytic Tools 52

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. This article highlights how marketing resource management helps streamline processes, organize resources, and enhance workflows for better results.

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Customer Experience 98

ProductPlan

DECEMBER 7, 2022

What is a finance product manager? Like a product manager in any other industry, a finance product manager is responsible for the success of a product or portfolio of products. Let’s be clear about how we define a finance product manager. Market analysis and product strategy.

Finance 52

Finance Product Management Product Manager Government 52

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Somewhat stable product packaging that identifies what a paying customer gets (and doesn’t get) that delivers actual value.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. All product managers love a good test. Test Everything.

Product Research 179

Product Research Weak Development Team User Testing Embedded Analytics 179

Alchemer Mobile

NOVEMBER 10, 2022

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. The company provides multi-channel, market-specific digital solutions for ordering, payment, loyalty and lifecycle management that integrate across online, mobile, tablet, kiosk and call center platforms.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Product Innovation Educators

DECEMBER 12, 2022

I did a bunch of research, and I think there was an opportunity for product-market fit there. And it wasn’t that the product didn’t work. It was that we didn’t have product-company fit. I spluttered for a minute and came up with a few ideas the marketing team could do.

Product Research 223

Product Research Workshop User Testing Management 223

Product Innovation Educators

MAY 24, 2021

Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Summary of some concepts discussed for product managers. [1:49] Innovation Quote.

Product Research 211

Product Research Differentiation Customer Feedback Data Visualization 211

The Product Coalition

JANUARY 17, 2022

Now, you don’t need to build this all from scratch, as there are several ways to save your roadmap to launch your API fast ( see article on Product Manager’s Guide on Fast API Launch ). product marketing matches their API Developer Portal with flawless consistency Codat.io Product Marketing to Match the Codat.io

UX 153

UX Data Visualization Development Reporting Tools 153

Product Management University

AUGUST 3, 2021

For example, if you target high-tech companies, consider the following market dynamics and their implications on your customers. Ongoing market consolidation across large, medium, and small companies has resulted in larger and more complex product portfolios. Product Management 2.0 – The Maturation of B2B Product Management.

Customer Experience 130

Customer Experience Reporting Tools Product Management Product Manager 130

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Intercom, Inc.

FEBRUARY 2, 2022

sharing with product, marketing, sales, and finance teams) and reaching wider to connect with other stakeholders who are keen to collaborate. It’s time to be noticed and let people celebrate your work! Start small and begin to apply aspects of this model to your next project, thinking outside of your function (e.g.,

Data Visualization 220

Data Visualization User Testing Technical Review Magazine 220

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. At your company, they might be called Chief Product Officer, VP Product, Director of Product Management, or Group Product Lead. Each department wants to hire in its own image.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

Product Management University

JUNE 21, 2021

Convince them you know the market better than everyone else and you’ll earn your way into the driver’s seat until someone else proves they know it better. Here’s the thing about product management though. Everyone (OK, most everyone) expects you to be the market experts and lead accordingly. Zero or very few.

Product Management 147

Product Management Product Manager Healthcare Management 147

Product Innovation Educators

MARCH 19, 2018

Steve has been working within the high-tech arena since 1979 with experience in technical, sales, and marketing positions at companies specializing in enterprise and desktop hardware and software. His market and technical savvy allowed him to rise through the ranks from Product Manager to Chief Marketing Officer.

Research Software 165

Research Software Feedback Software Product Management Product Manager 165

Product Innovation Educators

JANUARY 15, 2024

We presented the ideas to the mayor of Atlanta and the Chief of Police, and now it has gone to market. While running Design Thinking at Home Depot, to solve problems we brought the right people together, including engineering, product, marketing, and legal. A 10-week partnership starts with a kickoff with the brand partner.

User Testing 284

User Testing Product Research Customer Experience Research Software 284

Product Management University

JUNE 30, 2020

Long story short, the interactions between marketing, risk management, card approval, finance, etc. Marketing promotes an event and gets 200 people to register and attend. Marketing & Selling Outcomes & Workflows. This is value marketing and selling at its finest. Designing Processes Before Products.

Customer Experience 130

Customer Experience Customer Feedback Product Research Banking 130

Mind the Product

MAY 24, 2019

She would buy them on sale at the discount market in bulk and feed them to her family regularly. Beyond Product-Market Fit. While most of us are developing products that are looking for product-market fit, in social services, that is not the end goal.

Research Software 173

Research Software Data Visualization Government Education 173

Alchemer Mobile

MAY 7, 2020

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. The company provides multi-channel, market-specific digital solutions for ordering, payment, loyalty and lifecycle management that integrate across online, mobile, tablet, kiosk and call center platforms.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147