Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Different Teams, Different Priorities.

User Testing 146

User Testing Product Marketing Marketing Product Research 146

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 89

User Testing Feedback Software Research Software Product Marketing 89

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 95

Research Software Feedback Software Product Marketing Marketing 95

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. We lack four or five beta users kicking the stuffing out of our proto-product, stumbling through installation and incomplete UI.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130

Sachin Rekhi

JANUARY 9, 2017

I studied computer science in the engineering school and ultimately settled on finance at Wharton. While I may have been better served studying marketing or management, I did learn some important finance principles that I still use day-to-day in my product management role. Finding the arbitrage opportunity.

Finance 96

Finance User Testing Feedback Software Weak Development Team 96

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Somewhat stable product packaging that identifies what a paying customer gets (and doesn’t get) that delivers actual value.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Mironov Consulting

OCTOBER 26, 2017

Head of Product: My CEO is a finance guy*, and is pushing the product team hard to prioritize all engineering work solely on ROI. Most first-time CEOs come from some functional role: sales, finance, marketing, engineering, occasionally product management. (Or (combining a series of similar conversations).

Finance 95

Finance User Testing Analytic Tools Research Software 95

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. This article highlights how marketing resource management helps streamline processes, organize resources, and enhance workflows for better results.

Analytic Tools 83

Analytic Tools Feedback Software Reporting Tools Customer Experience 83

Pragmatic Marketing

DECEMBER 21, 2017

One of the most common ways to measure the performance of a product marketing manager is by the number of leads she generates. What’s needed is a way to check on the health of the product, to monitor its vitals. What’s needed is a way to check on the health of the product, to monitor its vitals. Close Ratio.

Product Marketing 70

Product Marketing Marketing Customer Experience Management 70

Product Management University

MARCH 12, 2018

If you have market driven products then don’t you have a market driven company? There are three key differences between market driven products and a market driven product company. Here are three key differences between market-driven products and market-driven product companies.

Marketing 100

Marketing Finance Naming Messaging 100

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 69

Research Software Data Visualization User Testing Marketing 69

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing 130

Marketing Product Manager Product Management Reporting Tools 130

Lenny Rachitsky

NOVEMBER 17, 2024

Raaz took on the CMO role despite having no marketing experience. Unlike product management, where a misstep could haunt you forever, marketing allows for rapid experimentation. Wiz hit $100 million ARR within 18 months (the fastest growth in startup history) and, five years in, is generating over $500 million ARR.

Startups 52

Startups Feedback Software Product Strategy User Testing 52

Product Management University

AUGUST 3, 2021

For example, if you target high-tech companies, consider the following market dynamics and their implications on your customers. Ongoing market consolidation across large, medium, and small companies has resulted in larger and more complex product portfolios. Product Management 2.0 – The Maturation of B2B Product Management.

Customer Experience 130

Customer Experience Reporting Tools Product Manager Product Management 130

Userpilot

MAY 12, 2022

Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base. Product announcement involves all the marketing activities to promote and successfully launch a new product or feature. What is a product announcement?

Feedback Software 91

Feedback Software Research Software Product launches User Testing 91

The Product Coalition

JULY 27, 2024

John has held product roles at various companies in different stages, most recently serving as the Senior Director of Product Management at SugarCRM. He is now the founder of Breakthrough Ventures , providing Fractional Product Management and Product Marketing Services to software companies. This isn’t ideal.

CTO Coach 92

CTO Coach Fractional CTO Product Manager Product Management 92

Product Management University

JUNE 21, 2021

Convince them you know the market better than everyone else and you’ll earn your way into the driver’s seat until someone else proves they know it better. Here’s the thing about product management though. Everyone (OK, most everyone) expects you to be the market experts and lead accordingly. Zero or very few.

Product Manager 147

Product Manager Product Management Healthcare Banking 147

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

The Product Coalition

JANUARY 17, 2022

Now, you don’t need to build this all from scratch, as there are several ways to save your roadmap to launch your API fast ( see article on Product Manager’s Guide on Fast API Launch ). product marketing matches their API Developer Portal with flawless consistency Codat.io Product Marketing to Match the Codat.io

UX 140

UX Data Visualization Development Reporting Tools 140

The Secret PM Handbook

OCTOBER 7, 2016

Product management today has these characteristics: Primary focus on is product and features, not market problems and solutions. Lip service paid to “product/market fit,” but it’s often considered something you do after you have a product. The value of product management is recognized qualitatively.

Product Manager 223

Product Manager Product Management Finance Management 223

Product Management University

JUNE 30, 2020

Long story short, the interactions between marketing, risk management, card approval, finance, etc. Marketing promotes an event and gets 200 people to register and attend. Marketing & Selling Outcomes & Workflows. This is value marketing and selling at its finest. Designing Processes Before Products.

Customer Experience 130

Customer Experience Customer Feedback Banking Product Research 130

Intercom, Inc.

OCTOBER 29, 2019

For a growing business, segmentation is necessary to know your customers and your market, and share this understanding across teams. At Intercom, we have benefitted from customer segmentation in these ways: Describing customers in a common way across go-to-market, product, and engineering. Informing our approach to the market.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

AB Tasty

MARCH 26, 2024

Dave Anderson, VP Product Marketing and Strategy We are living in a time where people treat products and services as commodities. They discuss how companies leverage social proof, countdown banners, personalisation strategies and more to enhance digital experiences and stay competitive in today’s market.

Telecommunications 52

Telecommunications Customer Experience Data Visualization Finance 52

Alchemer Mobile

NOVEMBER 10, 2022

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. The company provides multi-channel, market-specific digital solutions for ordering, payment, loyalty and lifecycle management that integrate across online, mobile, tablet, kiosk and call center platforms.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Userpilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

User Testing 79

User Testing Product Research Feedback Software Customer Feedback 79

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 278

Weak Development Team Product Manager Product Management User Testing 278

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. At your company, they might be called Chief Product Officer, VP Product, Director of Product Management, or Group Product Lead. Each department wants to hire in its own image.

Reporting Tools 145

Reporting Tools Analytic Tools Fractional CTO Onboarding KPIs 145

Userpilot

JULY 27, 2023

They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Number of Platform Downtimes : Your company will be more effective if the SaaS product has low downtimes. Oversee product design.

Research Software 90

Research Software Feedback Software Analytic Tools Onboarding KPIs 90

The Product Bistro

JUNE 14, 2016

Even though structured customer visits are technically “ marketing ” research, for them to be valuable requires that many of the key groups in the organization are involved. Finance – the finance team is often responsible to track development costs before launch, and the profitability of the sales ramp.

Technical Advisors 170

Technical Advisors Product Research Finance User Testing 170

Intercom, Inc.

AUGUST 30, 2022

Using Brex also saves time for your finance team (or, depending on headcount, your finance person ??) Collecting and analyzing customer data is crucial to understanding your customers, perfecting your product-market fit, and enabling you to test and iterate on your successes. Intercom – Customer engagement.

Reporting Tools 163

Reporting Tools Customer Communications Analytic Tools Data Visualization 163

Alchemer Mobile

MAY 7, 2020

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. The company provides multi-channel, market-specific digital solutions for ordering, payment, loyalty and lifecycle management that integrate across online, mobile, tablet, kiosk and call center platforms.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Mixpanel

SEPTEMBER 21, 2023

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. The reason I started posting my trades as Sir Jack is because it can feel really uncomfortable talking about finances under your real name.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Intercom, Inc.

FEBRUARY 2, 2022

sharing with product, marketing, sales, and finance teams) and reaching wider to connect with other stakeholders who are keen to collaborate. It’s time to be noticed and let people celebrate your work! Start small and begin to apply aspects of this model to your next project, thinking outside of your function (e.g.,

Data Visualization 220

Data Visualization User Testing Technical Review Magazine 220