Alchemer Mobile

APRIL 21, 2020

This information is critical for most product managers and mobile marketers to optimize the mobile customer experience. We’ve gathered and analyzed customer engagement data from the mobile apps in the following categories: Finance. Why are these reports important to product managers and mobile marketers? Food & Drink.

Travel 147

Travel Finance Research Software User Testing 147

The Product Coalition

JUNE 22, 2023

As the consumer experience may cross channels and vendors, expectations around marketing and branding may need to be updated. See the discussion below on embedded finance to see how calibrating these considerations can be a make or break proposition. Embedded Finance Much of connected commerce are financial transactions.

Finance 113

Finance Banking User Testing Onboarding KPIs 113

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Product Management University

JULY 15, 2024

If you think about what product management teams are doing in an effort to get stakeholder alignment, it’s a version of “trying to be everything to everyone” except now we’re talking mostly about internal stakeholders versus markets and customers. Now marketing, sales, customer experience teams, engineering finance, etc.

Customer Experience 256

Customer Experience Finance Workshop Product Manager 256

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Hardly product marketing!

Product Marketing 147

Product Marketing Marketing Differentiation B2B 147

The Product Coalition

APRIL 1, 2021

Last year has been unprecedented and the housing market is witnessing an evolution with many housing trends accelerating by 5–10 years. States like Texas, Idaho, Florida, and Wyoming are witnessing unprecedented growth in the housing market as an increasing number of families move there.

Marketing 148

Marketing Data Visualization Finance Education 148

Alchemer Mobile

MARCH 23, 2022

Watch the recording of Christy Culp, Apptentive’s Chief Customer Officer and Director of Marketing, Ashley Sefferman, as they discuss 2022 mobile app trends and category-specific benchmarks to help quantify your app’s success. Our annual deep dive into mobile consumer engagement. Watch the full webinar here or continue below.

Data Visualization 246

Data Visualization Entertainment Healthcare Webinar 246

Alchemer Mobile

JANUARY 4, 2022

In addition, here are the most popular pieces of content we created for the product management and mobile marketing communities: The Ultimate Guide to Closed-loop Feedback. Webinar: 5 Mobile Customer Feedback Strategies for Finance Apps. 6 New App Marketing Metrics. And did we mention Apptentive is hiring?

Magazine 245

Magazine User Testing Feedback Software Webinar 245

Alchemer Mobile

APRIL 22, 2021

Factors affecting these low retention rates could include ease of use, ability to easily switch to competitors, or budget cuts to finance consumer usage. While Business Apps apps survived 2020 relatively unscathed, the market is still fiercely competitive.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software Research Software 246

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Retention is a top priority for mobile marketers. 6 Essential Mobile Marketing Metrics. Food & Drink.

Data Visualization 147

Data Visualization Marketing User Testing Product Manager 147

Intercom, Inc.

NOVEMBER 7, 2018

The best marketers in the world help their companies grow for the long term. However, periodically marketers seem to go through a wave of collective insanity where we forget about the ‘long term’ part of the discussion and start to chase growth at any cost. So, how can we protect ourselves from ourselves?

Customer Experience 202

Customer Experience User Testing Advertising Finance 202

The Secret PM Handbook

OCTOBER 7, 2016

Product management today has these characteristics: Primary focus on is product and features, not market problems and solutions. Lip service paid to “product/market fit,” but it’s often considered something you do after you have a product. Generally go-to-market is not understood as a critical component of product management.

Product Manager 223

Product Manager Product Management Finance Management 223

Roman Pichler

JUNE 7, 2021

There are two reasons for this: First, you usually require people’s expertise to help you tackle complex issues, for instance, to understand technical risks or the impact on the ability to market and sell the product. For a revenue-generating product, this might be someone from marketing, sales, support, and finance.

Weak Development Team 73

Weak Development Team Product Research Workshop Customer Experience 73

Alchemer Mobile

MARCH 16, 2021

Consumer app usage has never been higher—and for many industries, the opportunity to win market share has never been greater. Prioritizing retention allows teams to lower marketing costs, improve loyalty, and save resources. Turn apps into listening channels. We’ve also added 20 subcategories to go even deeper into the data.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Alchemer Mobile

MARCH 16, 2022

Consumers are more skeptical of digital marketing than ever before, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion. Below is the distribution of the average number of app store reviews, by app category, in 2021.

Feedback Software 246

Feedback Software User Testing Product Research Data Visualization 246

Product Management University

MAY 24, 2021

For example, consider the workflows that cross marketing, sales and finance, or customer service, shipping and billing, or IT, human resources and all departments. At the top of your game, you’re delivering solutions with industry-specific functionality that make customers more competitive in their markets.

User Testing 246

User Testing Customer Experience Product Manager Product Management 246

Alchemer Mobile

MARCH 14, 2022

This report contains data from the following app categories: Finance. Food and Drink. Healthcare. Personal Services. Media and Entertainment. Business Services. The mobile channel continued to be the most powerful and direct channel to consumers across all industries, with engagement outperforming desktop web and television.

Data Visualization 263

Data Visualization Reporting Tools User Testing Customer Feedback 263

Product Management University

MARCH 15, 2023

You have to love the market dynamics (yours and the customer’s) and the business operations of your target customers way, way more than you love your products or you will fail miserably! What you don’t need to worry about is defining the product vision, creating the strategic roadmap, determining market need and financial viability, etc.

Reporting Tools 246

Reporting Tools Product Research Product Manager Product Management 246

Intercom, Inc.

OCTOBER 29, 2019

For a growing business, segmentation is necessary to know your customers and your market, and share this understanding across teams. At Intercom, we have benefitted from customer segmentation in these ways: Describing customers in a common way across go-to-market, product, and engineering. Informing our approach to the market.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Bistro

NOVEMBER 26, 2018

i.e. Sales and marketing. Practice improves your accuracy and credibility[/mks_pullquote]Finance cares about revenue. Expect them to low-ball, and to argue that the leads are poor quality, that the funnel is leaky, and that Marketing isn’t giving them enough leads to make their numbers. Operations. Then a miracle occurs.

Product Manager 195

Product Manager Product Management Finance Management 195

Product Management University

JANUARY 18, 2022

The leadership side of product management reaches its pinnacle when you have the complete trust of executives, marketing, sales, engineering, finance, customer success, and customers. You might even be in a position to influence and shape “the finance department of the future.”. The real question is, how do you get there?

Leadership 147

Leadership Finance Product Manager Product Management 147

Alchemer Mobile

APRIL 13, 2021

While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. Digital shopping exploded in 2020, with an increase in both consumers and usage. Popular Phrases.

Feedback Software 232

Feedback Software Research Software User Testing Systems Review 232

Roman Pichler

JUNE 1, 2020

For example, these stakeholders are likely to include representatives from marketing, sales, support, and finance for a commercial product. At the same time, you rely on their work and support to progress the product, for instance, to market and sell it. The answer is by building trust.

Weak Development Team 321

Weak Development Team Product Research Customer Experience Workshop 321

Product Management Unpacked

JULY 11, 2019

As a reminder, here’s what the job of a product manager entails: “product managers are the glue that binds the many functions that touch a product – engineering, design, customer success, sales, marketing, operations, finance, legal, and more. Hiring them from the market could satisfy your company’s needs for a while.

Education 217

Education Automotive B2C Product Manager 217

Intercom, Inc.

JUNE 13, 2018

To do that, it’s not enough to replicate textbook marketing strategies. Staging events might be a lot harder than some other tactics, but nobody said marketing was easy. That’s likely going to be your most significant resource and finance drain at the start of building your events strategy. When resources are low, impact is key.

Events 205

Events Branding Customer Experience User Testing 205

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Discuss product performance data (KPIs), competitive analysis, and market trends. What’s the meeting about? Which outcome do you want to achieve? 2 Involve the Right People. State objective and agenda.

Weak Development Team 287

Weak Development Team Product Manager Product Management User Testing 287

Intercom, Inc.

JULY 25, 2022

Takeaway: Functional departments, such as customer service, sales, and marketing, should work together to provide customers with a world-class, cohesive, personalized experience across the customer journey. Modern customer engagement is a newer discipline than more established, traditional functions like HR, finance, or IT.

Data Visualization 209

Data Visualization Reporting Tools Analytic Tools Technical Review 209

Alchemer Mobile

NOVEMBER 10, 2022

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. The company provides multi-channel, market-specific digital solutions for ordering, payment, loyalty and lifecycle management that integrate across online, mobile, tablet, kiosk and call center platforms.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Intercom, Inc.

MARCH 13, 2018

The average conversion rate for your typical marketing stack – things like forms, paid advertising or mass email – hovers around the 2% mark. Live chat delights your visitors – and your finance team. Sure, that dollar could give you returns in spades, but in reality the odds of that are no better than a craps table in Las Vegas.

Reporting Tools 223

Reporting Tools Data Visualization User Testing Customer Experience 223

Alchemer Mobile

APRIL 25, 2019

In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. We release this category-specific benchmark data so Finance brands can understand how effectively they measure their customer experience, communicate with their customers, and earn customer love.

Travel 211

Travel Feedback Software Data Visualization Reporting Tools 211

Intercom, Inc.

AUGUST 24, 2018

The average conversion rate for your typical marketing stack – things like forms, paid advertising or mass email – hovers around the 2% mark. Live chat delights your visitors – and your finance team. The top marketing statistics for 2018 and why they matter. Having conversations with your website visitors really does pay off.

Reporting Tools 205

Reporting Tools Data Visualization Embedded Analytics User Testing 205

Alchemer Mobile

MAY 21, 2019

We took exclusive new data from our 2019 Mobile Customer Engagement Benchmark Report and segmented it by different app categories, including as Food and Beverage, Media, Retail, Travel, Lifestyle, and Finance.

Webinar 37

Webinar Feedback Software Data Visualization Travel 37

The Product Coalition

JUNE 21, 2022

Decentralized Finance (DeFi) has opened the door to many innovative financial services that eliminate the need for middle-entities that slow down financial transactions and increase gas fees. Onomy is a layer-1 blockchain developed on the Cosmos network , designed to revolutionize the foreign exchange market.

Finance 123

Finance Technical Review Technology Banking 123