Productside

MARCH 6, 2025

Sometimes you buy a rival to scoop up its customers or to leapfrog into a new market segment. Top Drivers for M&A Rapid Growth When organic increments arent enough, buy that chunk of market share. Other times, its defensive: If my competitors building that feature set, I need it, tooASAP.

Technical Review 177

Technical Review Software Review Development Team Review Product Management 177

The Product Guy

FEBRUARY 21, 2025

What You’ll Learn: Breaking into Product Management: Mayas transition from finance to tech and product leadership. If you’re struggling with perfectionism in your product role, this episode offers key lessons in letting go and focusing on impact.

Product Management 195

Product Management Product Manager Banking Finance 195

Product Innovation Educators

NOVEMBER 9, 2020

Bring in aspects of entrepreneurs like innovation, confidence, testing assumptions, focusing on the market, and making sure you generate revenue, but don’t bring in aspects like ego, brashness, vanity, or overconfidence. Make connections with sponsors, legal and compliance, finance, etc. [18:25]

Finance 341

Finance Product Research Airlines Customer Experience 341

Product Management University

JULY 15, 2024

If you think about what product management teams are doing in an effort to get stakeholder alignment, it’s a version of “trying to be everything to everyone” except now we’re talking mostly about internal stakeholders versus markets and customers. Now marketing, sales, customer experience teams, engineering finance, etc.

Customer Experience 263

Customer Experience Finance Workshop Product Management 263

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Hardly product marketing!

Product Marketing 147

Product Marketing Marketing Differentiation B2B 147

The Product Coalition

APRIL 1, 2021

Last year has been unprecedented and the housing market is witnessing an evolution with many housing trends accelerating by 5–10 years. States like Texas, Idaho, Florida, and Wyoming are witnessing unprecedented growth in the housing market as an increasing number of families move there.

Marketing 149

Marketing Data Visualization Finance Education 149

Alchemer Mobile

MARCH 23, 2022

Watch the recording of Christy Culp, Apptentive’s Chief Customer Officer and Director of Marketing, Ashley Sefferman, as they discuss 2022 mobile app trends and category-specific benchmarks to help quantify your app’s success. Our annual deep dive into mobile consumer engagement. Watch the full webinar here or continue below.

Data Visualization 246

Data Visualization Entertainment Healthcare Webinar 246

Product Innovation Educators

OCTOBER 3, 2022

They’ve developed an insights platform to facilitate collaboration between market researchers, UX professionals, marketing managers, and product leaders. You have to understand finance, technology, and customers. You have to understand finance, technology, and customers.

Technical Review 251

Technical Review Research Software Finance User Testing 251

Alchemer Mobile

JANUARY 4, 2022

In addition, here are the most popular pieces of content we created for the product management and mobile marketing communities: The Ultimate Guide to Closed-loop Feedback. Webinar: 5 Mobile Customer Feedback Strategies for Finance Apps. 6 New App Marketing Metrics. And did we mention Apptentive is hiring?

Magazine 245

Magazine User Testing Feedback Software Webinar 245

Lenny Rachitsky

NOVEMBER 17, 2024

Raaz took on the CMO role despite having no marketing experience. Unlike product management, where a misstep could haunt you forever, marketing allows for rapid experimentation. Wiz hit $100 million ARR within 18 months (the fastest growth in startup history) and, five years in, is generating over $500 million ARR.

Startups 98

Startups Feedback Software Product Strategy User Testing 98

Product Innovation Educators

FEBRUARY 3, 2020

The first step is to figure out if you have a marketable idea by trying to sell the benefit of your invention. This method allows anyone to be creative, regardless of location, finances, or expertise. Don’t show them new markets they should go to. I look at it differently. That asks them to take more risks.

User Testing 350

User Testing Product Research Finance Books 350

Product Innovation Educators

SEPTEMBER 16, 2024

As a product manager, knowing how to use effective innovation processes is crucial to stay competitive in today’s market. His background includes cross-functional experience in engineering, finance, pricing strategy, marketing and product leadership. 

Research Software 301

Research Software Feedback Software User Testing Analytic Tools 301

Alchemer Mobile

APRIL 22, 2021

Factors affecting these low retention rates could include ease of use, ability to easily switch to competitors, or budget cuts to finance consumer usage. While Business Apps apps survived 2020 relatively unscathed, the market is still fiercely competitive.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software Research Software 246

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Retention is a top priority for mobile marketers. 6 Essential Mobile Marketing Metrics. Food & Drink.

Data Visualization 147

Data Visualization Marketing User Testing Product Management 147

Roman Pichler

FEBRUARY 7, 2025

Additional team members include key stakeholders , for instance, a sales rep, marketeer, support team member, and finance expert, as well as representatives from the development teams like a UX designer (for end-user-facing products), an architect/programmer, and a tester/QA engineer.

Roadmap 190

Roadmap Customer Experience Workshop Article 190

Intercom, Inc.

NOVEMBER 7, 2018

The best marketers in the world help their companies grow for the long term. However, periodically marketers seem to go through a wave of collective insanity where we forget about the ‘long term’ part of the discussion and start to chase growth at any cost. So, how can we protect ourselves from ourselves?

Customer Experience 202

Customer Experience User Testing Advertising Finance 202

Product Innovation Educators

OCTOBER 14, 2024

Brian has been working for 15 years in different industries like finance, healthcare, and technology. This can be particularly helpful for tasks like figuring out market size or making financial projections. For example, “Given a particular market size and capture rate, how many sales do I need to break even?”

Artificial Inteligence 243

Artificial Inteligence Research Software Data Visualization Reporting Tools 243

Roman Pichler

JUNE 7, 2021

There are two reasons for this: First, you usually require people’s expertise to help you tackle complex issues, for instance, to understand technical risks or the impact on the ability to market and sell the product. For a revenue-generating product, this might be someone from marketing, sales, support, and finance.

Weak Development Team 74

Weak Development Team Product Research Workshop Customer Experience 74

Alchemer Mobile

MARCH 16, 2021

Consumer app usage has never been higher—and for many industries, the opportunity to win market share has never been greater. Prioritizing retention allows teams to lower marketing costs, improve loyalty, and save resources. Turn apps into listening channels. We’ve also added 20 subcategories to go even deeper into the data.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

The Product Coalition

OCTOBER 16, 2024

Then, out of left field, like a slap to the face, marketing said — “But what if someone wants the feature.” I thought, even though I always invite marketing to roadmap discussions. It turns out that the marketer did not agree. We were now reviewing the features to be sunset, and the teams to work on them. Communicate the plan.

Roadmap 118

Roadmap Onboarding KPIs User Testing Customer Experience 118

UX Planet

FEBRUARY 6, 2025

This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Buckle up, because the future of finance just got exhilarating. It ultimately changes how we think about financial services.

Banking 77

Banking Data Visualization Feedback Software Customer Experience 77

Alchemer Mobile

MARCH 16, 2022

Consumers are more skeptical of digital marketing than ever before, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion. Below is the distribution of the average number of app store reviews, by app category, in 2021.

Feedback Software 246

Feedback Software User Testing Product Research Data Visualization 246

Product Innovation Educators

APRIL 4, 2022

Through his Russo Capital firm, he has developed a portfolio of companies across multiple industries, including technology, advertising, marketing, automotive, music, agriculture, publishing, and finance. To help us, we have the why expert with us, Frankie Russo. To help us, we have the why expert with us, Frankie Russo.

Automotive 267

Automotive Product Management Product Manager Product Research 267

Product Management University

MAY 24, 2021

For example, consider the workflows that cross marketing, sales and finance, or customer service, shipping and billing, or IT, human resources and all departments. At the top of your game, you’re delivering solutions with industry-specific functionality that make customers more competitive in their markets.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Alchemer Mobile

MARCH 14, 2022

This report contains data from the following app categories: Finance. Food and Drink. Healthcare. Personal Services. Media and Entertainment. Business Services. The mobile channel continued to be the most powerful and direct channel to consumers across all industries, with engagement outperforming desktop web and television.

Data Visualization 263

Data Visualization Reporting Tools User Testing Customer Feedback 263

Product Management University

MARCH 15, 2023

You have to love the market dynamics (yours and the customer’s) and the business operations of your target customers way, way more than you love your products or you will fail miserably! What you don’t need to worry about is defining the product vision, creating the strategic roadmap, determining market need and financial viability, etc.

Reporting Tools 246

Reporting Tools Product Research Product Management Product Manager 246

The Product Guy

MARCH 26, 2019

But that polished presentation that Marketing loved could have people in Operations wishing they could take a nap and the files that made sense to Sales took twice as long to explain to Finance. They had minimal understanding of the product but were expected to market them and answer user questions.

Product Management 360

Product Management Product Manager Technical Review Management 360

Intercom, Inc.

OCTOBER 29, 2019

For a growing business, segmentation is necessary to know your customers and your market, and share this understanding across teams. At Intercom, we have benefitted from customer segmentation in these ways: Describing customers in a common way across go-to-market, product, and engineering. Informing our approach to the market.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Bistro

NOVEMBER 26, 2018

i.e. Sales and marketing. Practice improves your accuracy and credibility[/mks_pullquote]Finance cares about revenue. Expect them to low-ball, and to argue that the leads are poor quality, that the funnel is leaky, and that Marketing isn’t giving them enough leads to make their numbers. Operations. Then a miracle occurs.

Product Management 195

Product Management Product Manager Finance Management 195

Product Management University

JANUARY 18, 2022

The leadership side of product management reaches its pinnacle when you have the complete trust of executives, marketing, sales, engineering, finance, customer success, and customers. You might even be in a position to influence and shape “the finance department of the future.”. The real question is, how do you get there?

Leadership 147

Leadership Finance Product Management Product Manager 147

Alchemer Mobile

APRIL 13, 2021

While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. Digital shopping exploded in 2020, with an increase in both consumers and usage. Popular Phrases.

Feedback Software 232

Feedback Software Research Software User Testing Systems Review 232

Product Innovation Educators

MAY 8, 2023

Everyone plays a role, whether that’s our supply chain partners, sales partners, marketing partners, finance partners. Product innovation is a new product that goes to market, is sold to consumers, and drives revenue growth. The marketing campaign was, “They get to your mouth faster.”

User Testing 287

User Testing Data Visualization Customer Experience Feedback Software 287

The Product Guy

FEBRUARY 27, 2020

We also partnered with the marketing and finance departments to determine the financial feasibility of the product. The kiosks offered the same advertising opportunity for JCDecaux. The concessions, that paid a premium, received a customized presence on the kiosk. We also released the product in small scales.

User Testing 419

User Testing Weak Development Team Product Research Customer Experience 419